At this point, you must live under a rock if you haven’t heard about the trouble with Twitter and its sale. The users are complaining, the experts speculate, and new social media platforms are taking advantage of the whole mess.
Meet Mastodon and its landing page.
What is it all about?
Mastodon is an open-source, decentralized social media platform. It’s free of charge and supported via crowdfunding.
Let’s have a closer look at how they spoke to the needs of social media platforms’ users in their copywriting.
1. They dislike algorithms
One of the many common problems of social media is that we see what the algorithms want us to see.
See how Mastodon made use of users’ testimonials. They used to face the same problems you are facing now, and Mastodon served as a perfect solution.
2. They are independent of major corporations
Copywriting on this landing page is also about independence – a crucial value to aware social media users.
3. They want to avoid centralized management
Mastodon is not a single website. The reason is that maintaining a website that huge would result in high maintenance costs.
See how they justified decentralization in this sentence: “Instant global communication is too important to belong to one company.” This reason is much easier to comprehend than getting into tech details.
Landing Page of the Week is a series where I review examples of landing pages from the web.
