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Home Landing Page of the Week #61 – Space travel vs. Iceland

Landing Page of the Week #61 – Space travel vs. Iceland


Space trips are more and more likely to become a thing.

But we’re not going to talk about space trips.

Instead, we’ll have a look at Visit Iceland and observe some of the creative stuff they made for their landing page.

This landing page’s aim is to get visitors interested in traveling to Iceland.
When you think about advertising trips to cold, northern countries (especially during the Christmas season), you have some basic concepts in mind. Snow, gifts, winter atmosphere, etc.
It isn’t a bad thing to make use of such concepts – and there are great landing pages based on basic themes.
However, if you don’t want to play safe, you may want to have a look at how Visit Iceland did it.

❄️ The opening section explains the main idea. Instead of wasting money on space travel, why don’t you come to Iceland and get much more from the trip?
❄️ The navigation is easy to understand. Visitors who get interested in Iceland can easily find their way to the subpages with details.
❄️ Copywriting is funny, creative, and uplifting. It perfectly suits the whole “Iceland travel is better than space travel” idea.

What else can you learn today?
❄️ This whole campaign was built around a promo video – Mission Iceland. Are you looking for video marketing inspiration? Go watch the video here.
❄️ This landing page wouldn’t be itself without a whole bunch of stunning photos. Did you know that on Landingi’s Agency plan, you can create custom image galleries that will be available on subaccounts? Learn more here.

Landing Page of the Week is a series where I review examples of landing pages from the web.

Kasia Hajok

Content Specialist

Kasia Hajok is a content expert with over 2 years of experience in digital marketing. Passionate writer, creator, and book lover.
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