Does LP stand for a landing page or a long play record?
Well, why not both?
Let’s say that your b(r)and is generally known, and you have just released a new product. Are there any rules to follow while creating a landing page about it?
This week, we’re looking at a page made by Florence and the Machine to see how they advertise their new record that millions of fans had been anticipating. Let’s begin!
![](https://landingi.com/wp-content/uploads/2023/02/obraz_2022-05-24_115700023.png)
Click here and see this landing page.
Then, come back to this email and read the review.
What looks and sounds perfect
![](https://landingi.com/wp-content/uploads/2023/02/fatm-1.png)
As the new singles were released, the cards revealing the songs’ titles were uncovered.
![](https://landingi.com/wp-content/uploads/2023/02/frame-15-1-12.08.33.jpg)
Although there are many streaming platforms where you can listen to the songs, we learn that only after clicking the call to action. It’s a great way to reduce the number of links on the landing page.
![](https://landingi.com/wp-content/uploads/2023/02/zrzut-ekranu-2022-05-26-o-08.19.47.png)
It’s clear who the page is directed to – those who already well know who the artist is. Thus there is no unnecessary info explaining who the band members are.
Is there anything to improve or test?
![](https://landingi.com/wp-content/uploads/2023/02/zrzut-ekranu-2022-05-26-o-07.46.25-12.08.33.png)
I wonder if providing full months’ names would work better than all-numeric calendar dates. For example, 01/10 may be understood either as 1st October or 10th January.
![](https://landingi.com/wp-content/uploads/2023/02/takeaway-of-the-week-6-1-2.png)
Landing Page of the Week is a series where I review various examples of landing pages from the web.