This week, I’ve been asked to review a landing page where you can download a free ebook about ads.
I think AdBook 2002 is a great source of information for marketers. After all, there is a reason Landingi is its partner ;).
But what if you knew nothing about AdBook’s authors and you were unsure whether to download the PDF or not?
Let’s review AdBook’s landing page!
![](https://landingi.com/wp-content/uploads/2023/02/zrzut-ekranu-2022-05-18-o-14.42.37.png)
Click here and see this landing page.
Then, come back to this email and read the review.
Best bits
![](https://landingi.com/wp-content/uploads/2023/02/zrzut-ekranu-2022-05-18-o-19.40.19.png)
Let’s say you’re unsure whether to download the PDF. Example pages help decide if it’s worth it.
![](https://landingi.com/wp-content/uploads/2023/02/frame-15-2-1.jpg)
The informal, casual style of the landing page gives the impression that the creators wrote their book in the same way – that is, easy to understand.
What could be improved
![](https://landingi.com/wp-content/uploads/2023/02/zrzut-ekranu-2022-05-18-o-19.23.59-1.png)
I like how authors are casually introduced by name only. However, it would be even better if I knew something more about them. Maybe in the form of a pop-up showing up after selecting an author’s photo?
![](https://landingi.com/wp-content/uploads/2023/02/takeaway-of-the-week-4-1-2.png)
Landing Page of the Week is a series where I review various examples of landing pages from the web.