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Home ActiveCampaign Pricing Plans and Costs Analyzed In 2024

ActiveCampaign Pricing Plans and Costs Analyzed In 2024

TABLE OF CONTENT

ActiveCampaign is a cloud-based software that provides a suite of tools for businesses to streamline their marketing, sales, and customer service efforts. It offers a variety of features, including email marketing, marketing automation, CRM, sales automation, messaging, and more.

When it comes to choosing a product or service, understanding its pricing structure and features is crucial to determine the best plan for your needs. Therefore, let’s delve into ActiveCampaign’s pricing structure, features, and how to choose the best plan for your needs.

How Much Does ActiveCampaign Cost?

ActiveCampaign’s cost varies depending on the plan you choose and ranges from $15 to $1,918. For the Marketing plan, users need to pay between $29 and $1,059 per month, depending on the features they require, and if they choose to be billed annually. For the Sales plan, users pay between $19 and $99 per month when billed annually. The Bundles plan offers a combination of Marketing and Sales features, and users need to pay between $93 and $1,534 per month, depending on the features they require, and if they choose to be billed annually. The cost of the Transactional Email plan depends on the number of emails and ranges from $15 to $1,295 per month.

Pricing in ActiveCampaign is structured around several key products and bundles, catering to different business sizes and needs. It’s crucial to understand both the monthly costs and what each plan entails to assess its value accurately.

How much is ActiveCampaign per month?

Monthly cost of ActiveCampaign can vary significantly depending on the product, plan, contact tier, and the number of user seats. Marketing plans start at $29 per month for 1,000 contacts with a single user, while Sales plans start at $19. Bundle plans, which combine marketing and sales features, start at $93 per month for 1,000 contacts and five users. If you are interested in Transactional Email pricing, offered through Postmark, it starts at $15 per month for 10,000 emails.​​

Here is a breakdown of ActiveCampaign monthly cost across plans and contact count:

  • Marketing plan:
    • Lite – includes 1 user and 10x contact email send limit
      • up to 1,000 contacts: $29/month (or $39 when billed monthly)
      • up to 5,000 subscribers: $79/month (or $99 when billed monthly)
      • The subscription fee increases as the number of contacts increases, with the highest fee being $389/mo. when billed annually or $486/mo. when billed monthly for up to 50,000 subscribers. If you have a larger list, custom pricing is available.
    • Plus – includes 3 users and 10x contact email send limit
      • up to 1,000 contacts: $49/month (or $70 when billed monthly)
      • up to 5,000 subscribers: $149/month (or $186 when billed monthly)
      • The fee increases with the number of contacts, maxing out at $559/mo. when billed annually or $699/mo. when billed monthly for up to 50,000 subscribers. Custom pricing is available for larger lists.
    • Professional – includes 5 users and 12x contact email send limit
      • up to 2,500 contacts: $149/month (or $187 when billed monthly)
      • up to 5,000 subscribers: $209/month (or $262 when billed monthly)
      • As the number of contacts increases, so does the fee, with a cost of $809/mo. when billed annually or a cost of $1,011/mo. when billed monthly for lists containing up to 50,000 subscribers. For larger lists, customized pricing options are available.
    • Enterprise – includes 10 users and 15x contact email send limit
      • up to 2,500 contacts: $259/month (or $323 when billed monthly)
      • up to 5,000 subscribers: $379/month (or $474 when billed monthly)
      • The cost increases with the number of contacts. For lists with up to 50,000 subscribers, it is $1,059/mo. when billed annually or $1,323/mo. when billed monthly. You can opt for customized pricing options if you have a larger list.
  • Sales plan:
    • Plus: starts at $19/month (or $23 when billed monthly)
    • Professional: starts at $49/month (or $59 when billed monthly)
    • Enterprise: starts at $99/month (or $119 when billed monthly)
  • Bundles plan:
    • Plus – includes 5 users and 12x contact email send limit
      • up to 1,000 contacts: $93/month (or $116 when billed monthly)
      • up to 5,000 subscribers: $186/month (or $232 when billed monthly)
      • The cost increases with the number of contacts, maxing out at $596/mo. when billed annually or $745/mo. when billed monthly for up to 50,000 subscribers. Custom pricing is available for larger lists.
    • Professional – includes 10 users and 15x contact email send limit
      • up to 2,500 contacts: $386/month (or $482 when billed monthly)
      • up to 5,000 subscribers: $446/month (or $557 when billed monthly)
      • For up to 50,000 subscribers, the fee is $1,045/mo. when billed annually or $1,306/mo. when billed monthly for up to 50,000 subscribers. The pricing can be customized for larger lists.
    • Enterprise – includes 15 users and 20x contact email send limit
      • up to 2,500 contacts: $734/month (or $918 when billed monthly)
      • up to 5,000 subscribers: $855/month (or $1,069 when billed monthly)
      • The cost for up to 50,000 subscribers maxes out at $1,534/mo. when billed annually or $1,918/mo. when billed monthly. For larger lists, custom pricing is available.
  • Transactional Email plan:
    • up to 10,000 emails: $15/month
    • up to 50,000 emails: $55/month
    • up to 1,500,000 emails: $775/month
    • The cost increases as the number of emails increases, with the highest cost being $1,295/month for up to 5,000,000 emails.
    • Each tier provides the option to purchase additional emails.

Is ActiveCampaign worth the money?

ActiveCampaign is worth the money if you plan on utilizing its extensive features to their full potential. The platform offers a wide range of advanced tools, from email marketing to automation and CRM functionalities, which can be highly beneficial for businesses looking to improve their customer engagement strategies. However, for smaller businesses or those with simpler needs, the investment in ActiveCampaign may seem steep and unnecessary.

Additionally, as pricing is based on the number of contacts and level of features, it’s important to regularly assess usage against expenses to ensure you’re not overpaying for unused features. Ultimately, the decision of whether or not ActiveCampaign is worth the investment depends on a business’s specific needs and its ability to utilize the platform’s capabilities to drive results.

ActiveCampaign Pricing Pros and Cons

Like any software platform, ActiveCampaign has its own set of strengths and weaknesses that can impact its suitability for your business. On the one hand, ActiveCampaign offers a wide range of features, including email marketing, CRM, and automation workflows. On the other hand, some users have reported that the platform can be complex to use and that pricing can get expensive as the size of contact lists expands.

Pros

  • Extensive marketing and sales automation features.
  • Wide array of integrations with popular ecommerce and CRM platforms.
  • Flexible contact and email sending limits.
  • Strong customer support and user community.

Cons

  • At first glance, the pricing appears to be complicated.
  • Pricing can become steep as contact lists grow.
  • Some users may find the platform’s interface complex.
  • Limited ability to copy emails to multiple recipients has been a noted drawback.

Considering these factors, ActiveCampaign offers robust functionality and flexibility, particularly for businesses focused on leveraging automation. However, the cost may rise significantly as your contact list grows, and the platform’s complexity may require a learning curve​​.

ActiveCampaign Features

ActiveCampaign’s platform offers a range of features designed to optimize marketing, sales, and customer experience. These include but are not limited to automation of marketing and sales processes, advanced email marketing capabilities, CRM functionalities, and detailed analytics for tracking performance. See the table below for a detailed overview of ActiveCampaign features:

FeatureDescription
Email MarketingOffers capabilities for sending personalized emails based on user behavior and preferences. It supports segmentation to target specific groups within your contact list and dynamic content to customize messages. Includes pre-built email templates, A/B testing, and analytics to measure campaign performance.
Marketing AutomationAutomates repetitive tasks such as email follow-ups and contact engagement. Integrates data from various channels to create personalized marketing strategies. Includes drag-and-drop automation builder, conditional content, and a wide range of automation triggers based on contact behavior.
Site TrackingTracks user actions on your website to inform and trigger marketing automation. Provides insights into user behavior, which can be used to tailor marketing efforts. Includes real-time tracking, custom event tracking, and the ability to trigger automation based on site activity.
Landing PagesEnables the creation of custom landing pages without the need for coding. Aimed at capturing leads and initiating marketing automation. Users can make use of a drag-and-drop editor, customizable templates, and integration with automation workflows.
Sales & CRMCombines sales automation with customer relationship management (CRM) to streamline lead management and enhance customer engagement. Allows for lead scoring, deal tracking, and automated sales sequences. Integrates with email for seamless communication.
EcommerceProvides tools for integrating ecommerce activities with marketing and sales efforts. Designed to automate tasks related to online sales. Includes product catalog integration, abandoned cart emails, and personalized product recommendations.
TransactionalDelivers system-generated emails such as receipts and account notifications directly from your app or website. There are API and SMTP relay options, customizable email templates, and detailed delivery analytics.

ActiveCampaign’s platform is designed for flexibility and scalability, supporting hundreds of integrations with apps and services to extend its functionality. Its emphasis on customer experience automation (CXA) aims to provide a seamless and personalized journey for customers across all touchpoints.

ActiveCampaign Pricing Plan Comparison

ActiveCampaign offers various plans tailored to different needs, from small businesses to large enterprises. Key distinctions between plans include the number of contacts, the level of customer support, and access to advanced features such as marketing attribution reporting and custom reporting. See the table below and read the descriptions provided underneath to get more detailed information.

PlanMonthly Billing RatesBest for
MarketingStarts at $29/month for up to 1,000 contacts, goes up to $1,323/month for up to 50,000 contacts.Best for solopreneurs to larger organizations needing marketing automation, email marketing, and advanced features like predictive sending AI
SalesStarts at $19/month, goes up to $119/monthIdeal for small to scaling sales teams requiring CRM functionality, sales automation, and advanced features for deal closing
BundlesStarts at $93/month for up to 1,000 contacts, goes up to $1,918/month for up to 50,000 contactsSuitable for teams aiming to integrate marketing and sales automation comprehensively, offering a blend of features from both plans

Transactional Email
Starts at $15/month for up to 10,000 emails, goes up to $1,295/month for up to 5,000,000 emailsDesigned for developers or businesses needing reliable delivery for transactional emails such as password resets or order confirmations, with scalable pricing based on volume

Marketing

Starts at $29 per month for up to 1,000 contacts

The Marketing plan focuses on automation and email marketing capabilities, starting at $29 per month for up to 1,000 contacts. Marketing plan users are equipped with email marketing and marketing automation features. In the Lite tier, they can use inline forms, site tracking, API, and webhooks. The Plus tier allows for building landing pages, displaying conditional content, and integrating with WooCommerce, Shopify, and BigCommerce platforms. The Professional tier adds the option of AI-powered predictive sending, marketing attribution reporting, and more integrations. The Enterprise tier includes custom reporting and objects, single sign-on, and unlimited email testing.

Sales

Starts at $19 per month

Starting at $19, the Sales plans cater to users needing CRM and sales automation tools. The first tier is the Plus and it includes lead scoring, pipeline, account & deal management, as well as task management & reporting. The Professional tier includes sales engagement automation, one-to-one email options, and split automations. There are two AI-powered features: Sentiment Analysis and Win Probability. The Enterprise tier adds custom reporting, custom objects, and single sign-on.

Bundles

Starts at $93 per month for up to 1,000 contacts

Bundles combine marketing and sales features, starting at $93 per month for up to 1,000 contacts. The first tier, the Plus, includes: marketing and sales automation, forms, landing pages, site & event tracking, automation & campaign reports. The Professional tier extends with sales engagement automation & one-to-one email options, split automations, additional integrations, and AI-powered features: Sentiment Analysis and Win Probability. The Enterprise level includes custom reporting, custom objects, single sign-on, and unlimited email testing.

Transactional Email

Starts at $15 per month for up to 10,000 emails

Offered through Postmark, this service is geared towards ensuring reliable delivery of transactional emails, such as order confirmations and password resets, with pricing starting at $15 per month for 10,000 emails​​. There are plenty of price tiers depending on number of sent emails. Each tier provides the option to purchase additional emails. Postmark offers a dedicated infrastructure for transactional and bulk email, responsive transactional email templates, inbound email processing, and detailed open and delivery tracking.

Which ActiveCampaign Plan Should I Choose?

To choose the right ActiveCampaign plan, consider your contact list size, required features, and budget. To get started, opt for a Lite tier for the Marketing or Sales plan, which will allow you to become familiar with the available features and options. If necessary, you can always upgrade to a higher tier later on.

ActiveCampaign Additional Costs

ActiveCampaign’s additional costs are associated with exceeding limits. As your list grows, you may need to upgrade your plan since ActiveCampaign’s pricing is based on the number of contacts.

Also, certain advanced features can be added to your plan for an extra fee. For instance, if you’re interested in utilizing SMS marketing, custom reporting, or transactional emails with lower-tier plans, you’ll need to purchase an add-on.

ActiveCampaign Pricing Tips

To get the most out of ActiveCampaign pricing, consider choosing an appropriate tier based on your contact list size, take advantage of annual billing discounts, and use free trials to test features before committing. If you are interested in transactional emails, you can take advantage of a free developer plan with 100 emails per month.

ActiveCampaign vs. Landingi Pricing

When comparing ActiveCampaign to Landingi, it’s important to note that each serves different primary functions, with ActiveCampaign focusing on email marketing and automation and Landingi on landing pages. However, both offer value in their domains, with ActiveCampaign providing a suite for customer interaction management and Landingi offering a more focused toolset for creating and managing landing pages that can be integrated with a wide range of CRM and email marketing tools.

ActiveCampaign offers a pricing model that caters to businesses of various sizes and needs. Their plans include a suite of tools like email marketing, automation, and CRM capabilities, with costs scaling according to the size of your contact list and the complexity of features. Key features include advanced automation workflows, integration with 940+ third-party apps, and detailed reporting. Monthly costs vary depending on factors like the plan, contact tier, and number of user seats. Marketing plans start at $29/month for 1,000 contacts with a single user, sales plans start at $19/month, and Bundle plans start at $93/month for 1,000 contacts and five users. Increasing the number of contacts or user seats results in higher costs.

Landingi offers a range of pricing plans tailored to businesses of different sizes and requirements. The plans include a Free plan, Lite ($35/month), Professional ($69/month), and Unlimited ($1000/month). The plans differ primarily in traffic limits and the number of landing pages that can be published. Users can also expand their traffic limit within a plan for a fee. The platform is designed specifically for creating and optimizing landing pages, and offers over 400 ready-to-use templates, a pop-up builder, A/B testing, Smart Sections, and built-in microconversion tracking. These features make it an ideal choice for targeted campaigns and lead generation.

When deciding between ActiveCampaign and Landingi, the best choice depends on your specific digital marketing needs. ActiveCampaign is a suitable option for those who primarily utilize email marketing to engage and expand their audience. However, if you require advanced landing page features and optimization tools to convert your traffic into leads, Landingi may be a better option for you.

ActiveCampaign Pricing FAQ

If you have any questions or doubts regarding the ActiveCampaign plan and pricing, here is the section that will provide you with all the information you need to decide which plan suits your business needs best.

Why is ActiveCampaign so expensive?

ActiveCampaign is expensive due to its all-in-one approach, bundling email marketing, CRM, and automation tools, which might be more than what some businesses need or are ready to use. The platform’s pricing is influenced by the number of contacts and the level of functionality, meaning costs can quickly escalate as a business grows.

What is the cheapest ActiveCampaign plan?

The cheapest option to use ActiveCampaign is the Transactional Email plan with the lowest number of emails available ($15/month for up to 10,000 emails). Besides that, ActiveCamapign offers their Sales Plus plan starting at $19/month billed annually or $23/month billed monthly, which only includes lead and pipeline management. The Lite tier for the Marketing plan starts at $29 per month (when billed annually) for up to 1,000 contacts, making it the most affordable entry point for those looking to leverage email marketing automation tools​​.

What is the best ActiveCampaign alternative?

The best ActiveCampaign alternative is Landingi for those focused more on landing page creation and less on the automation and CRM functionalities that ActiveCampaign offers. Landingi’s platform offers a great landing page builder, A/B testing tool, event tracking, and creation streamlining options. They also provide a free plan for unlimited time. Landingi users can easily connect their pages to ActiveCampaign using the built-in integration. This allows for a smooth and seamless integration between the two platforms.

Can I use ActiveCampaign for free?

ActiveCampaign offers a free trial period for potential users to test its features before committing to a paid plan. With Postmark, a free developer plan with a monthly email limit of 100 is available for all new accounts. The developer plan does not have an expiration date, giving users the freedom to use it for as long as they need. However, there is no permanently free plan available in the rest of ActiveCampaign plans.

Conclusions

ActiveCampaign offers a comprehensive suite of tools for businesses looking to automate their marketing and sales processes. While its pricing can scale up with your needs, the value provided through its extensive features, integrations, and support makes it a worthy investment for many businesses. Carefully assessing your needs and starting with a plan that offers room for growth can help you leverage ActiveCampaign effectively.

ActiveCampaign is a great option for email marketing. However, to create effective email campaigns, a good landing page is essential. While ActiveCampaign does offer features for landing page creation, Landingi provides a more specialized toolkit for designing and optimizing those pages. Additionally, Landingi offers a native integration with ActiveCampaign, guaranteeing a cohesive and integrated marketing strategy. Moreover, Landingi users can take advantage of drag-and-drop editors, customizable templates, A/B testing, and analytics to improve landing page performance, plus pop-ups, lead capture forms, and over 170 integration capabilities.

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Magdalena Dejnak

Content Writer

Magdalena Dejnak is a marketing content expert with more than 4 years of experience in digital marketing. Her expertise lies in creating landing pages, managing social media, branding, and optimizing conversion rates. She has been a significant contributor to Landingi platform since the year 2020. Magdalena holds a Postgraduate Degree in E-marketing from the Akademia Górnośląska im. Wojciecha Korfantego. Currently, she is under the mentorship of Błażej Abel, CEO of Landingi, a leading company in landing page technology.
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