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Home Unbounce Pricing Plans and Costs Analyzed in 2024

Unbounce Pricing Plans and Costs Analyzed in 2024

Unbounce pricing is structured to cater to different needs in landing pages and conversion optimization. Explore the various plans available, find out how much Unbounce costs, and weigh its pros and cons to see if it suits your marketing goals.

As digital marketers, marketing agencies, and small business owners look to establish or enhance their online presence, understanding the nuances of Unbounce’s pricing plans and features is crucial. In 2024, Unbounce continues to offer a range of plans tailored to meet various needs, from basic landing page creation to comprehensive conversion optimization tools. Let’s dive into the details.

How Much Does Unbounce Cost?

Unbounce’s cost varies from $74 to $649 per month (when billed annually). It offers several pricing tiers, each designed to cater to different user needs and scales of operation. Each plan has specific features and capabilities to support different stages of business growth and online marketing strategies.

Understanding the cost of Unbounce and the benefits each plan offers can help you make an informed decision that aligns with your marketing goals and budget.

How Much is Unbounce Per Month?

Unbounce monthly cost starts at $74 when billed annually, offering a range of pricing tiers tailored to meet the diverse needs of marketers.

Here’s a quick overview of the platform’s pricing tiers:

  • Build Plan: $99/month (or $74/month billed annually)
  • Experiment Plan: $149/month (or $112/month billed annually)
  • Optimize Plan: $249/month (or $187/month billed annually)
  • Concierge Plan: Starting at $649/month

Is Unbounce Worth the Money?

Despite Unbounce’s robust set of features and its reputation as a leading landing page platform, there are several reasons why it might not be considered worth the money for every user or business. The platform’s pricing, starting at $74 per month when billed annually, can be a significant barrier for startups and small businesses operating on tight budgets.

Additionally, the visitor limits imposed by each plan can restrict scalability and force businesses into more expensive tiers prematurely. For beginners, Unbounce’s complexity and wide array of options might result in a steep learning curve, potentially delaying marketing efforts.

Some users may also find themselves paying for advanced features they do not need, making simpler, more cost-effective solutions a better fit. With various alternatives available in the market offering similar functionalities at lower prices or with less complexity, businesses, and individuals should carefully assess their specific needs and budget constraints before deciding on Unbounce, as it may not offer the best value for everyone.

Unbounce Pricing Pros and Cons

It’s important to weigh the Unbounce pricing structure’s advantages and disadvantages when evaluating it as a solution for landing pages and conversion optimization. This balanced perspective can help you make an informed decision based on your specific needs, budget, and growth plans.

Unbounce offers flexible pricing, a comprehensive feature set across all plans, a free 14-day trial, and AI-powered optimization options to enhance campaign effectiveness.

However, its cost may pose a barrier for small businesses, and limitations on visitor numbers, potential for unused features, and a learning curve could detract from its overall value for some users.


  • Flexible Pricing Options: Unbounce’s variety of plans caters to businesses of all sizes, allowing for scalability. Whether starting small or needing enterprise-level solutions, there’s a plan that fits.
  • Comprehensive Features Across All Plans: Users get access to a rich feature set, including unlimited landing pages and A/B testing, ensuring a robust toolkit even at the entry-level.
  • Free 14-Day Trial: The trial period offers a risk-free way to explore Unbounce’s full capabilities, helping businesses decide if it’s the right fit without upfront investment.
  • AI-powered Features: Features like AI copywriting and AI optimization can make campaigns more effective and efficient.


  • High Cost for Emerging Businesses: The initial investment might be steep for startups and small businesses with tight budgets, making it challenging to justify the expense.
  • Visitor Limitations: The set visitor caps can be a significant limitation for growing businesses, potentially leading to unexpected costs as traffic increases.
  • Potential for Unused Features: Not all businesses will need the full range of features offered by Unbounce, leading to possible inefficiencies in spending.
  • Learning Curve: The comprehensive nature of Unbounce’s toolset can be daunting for newcomers, requiring a time investment to fully leverage.
  • Alternatives May Offer Better Value: The market is filled with alternatives to Unbounce that might offer better value for certain businesses, especially those looking for more basic landing page creation tools or more affordable pricing structures. Competitors like Landingi, Leadpages, or even WordPress plugins offer landing page solutions that might be more aligned with the needs and budgets of smaller businesses or those just looking for straightforward page-building tools.

While Unbounce is undoubtedly a powerful platform with a lot to offer, it’s not without its drawbacks. The high cost, visitor limitations, complexity for beginners, potential for feature overkill, and the presence of potentially more suitable alternatives mean that Unbounce might not be the best investment for everyone. Businesses and individuals should carefully consider their specific needs, budget, and the extent to which they will utilize Unbounce’s advanced features before deciding if it is worth the money for them.

Unbounce Features

Unbounce is renowned for its robust feature set, designed to help users create, optimize, and test landing pages for maximum conversions. Here’s a breakdown of some key Unbounce features:

Unbounce Feature


Landing pages

Offers a user-friendly drag-and-drop interface for creating custom landing pages. This feature supports mobile responsiveness, ensuring that pages automatically adjust to fit any device’s screen size.

Popups and sticky bars

Enables the creation of targeted popups and sticky bars to engage visitors with specific calls to action. These can be configured with triggers based on user behavior, such as time on page or scroll depth, and scheduled to appear at optimal times.

Apps and integrations

Provides a wide range of integrations with popular marketing tools and platforms, including CRM systems, email marketing services, and analytics tools. This facilitates seamless workflows and allows for the centralization of data and insights.

A/B testing

Allows users to compare different versions of landing pages to identify which elements contribute most effectively to conversion goals. This feature includes tools for setting up variants and analyzing performance through integrated analytics.

AI copywriting

Utilizes artificial intelligence to assist in generating copy for landing pages. This tool aims to reduce content creation time while improving the relevance and engagement of written material.

AI optimization

Employs AI algorithms to enhance landing page performance automatically. Features like Smart Traffic analyze visitor behavior to direct them to the variant of a page most likely to result in a conversion.

Unbounce Pricing Plan Comparison

Here’s a quick comparison of Unbounce’s pricing plans:


Monthly Billing Rates

Best For


$99/month (or $74/month billed annually)

Small businesses and new marketers


$149/month (or $112/month billed annually)

Growing businesses focusing on testing and optimization


$249/month (or $187/month billed annually)

Established businesses with high traffic volumes


Starting at $649/month

Large enterprises or those needing tailored solutions

You will find detailed descriptions of each plan below.

Build Plan

$99/month (or $74/month billed annually)

The Build plan is the entry-level option, perfect for small businesses or individuals who are just beginning to explore the potential of landing pages for their online marketing efforts. At $99 per month, or a reduced rate of $74 per month when billed annually, this plan offers a cost-effective way to start using Unbounce’s core features, including:

  • Access to Unbounce’s drag-and-drop builder, making it easy to create and publish landing pages without needing coding skills.
  • The ability to create unlimited landing pages, pop-ups, and sticky bars.
  • Up to 20,000 visitors per month, catering to small businesses or campaigns with moderate traffic.

Experiment Plan

$149/month (or $112/month billed annually)

Designed for businesses ready to take their conversion rate optimization efforts to the next level, the Experiment plan offers more advanced features at $149 per month, or $112 when billed annually. This plan is ideal for growing businesses focusing on testing and optimization to improve their landing page performance. Key features include:

  • A/B testing capabilities, allowing you to test different versions of your landing pages to see which performs better in terms of conversions.
  • More traffic capacity, with up to 30,000 visitors per month.
  • Dynamic text replacement and copy recommendations.

Optimize Plan

$249/month (or $187/month billed annually)

The Optimize plan is tailored for established businesses with significant traffic volumes looking for comprehensive optimization tools. Priced at $249 per month, or $187 with annual billing, this plan includes all the features of the Experiment plan, plus:

  • Increased visitor capacity, supporting up to 50,000 visitors per month.
  • Advanced targeting and scheduling options, enabling more personalized engagement strategies.
  • Smart Traffic optimization and conversion patterns identification.

Concierge Plan

Starting at $649/month

For large enterprises or businesses with specific, high-level needs, the Concierge plan offers a bespoke solution starting at $649 per month. This plan provides a personalized experience with features and services tailored to your business, including:

  • Custom visitor capacity to support websites with very high traffic.
  • One-on-one strategy consultations and dedicated support.
  • Access to professional services, including custom design and development.
  • Audit logs and flexible add-on plans to pay as you grow.

Which Unbounce Plan Should I Choose?

Start with the Build plan if you’re new to Unbounce, and consider upgrading as your needs grow. Your choice should be based on your business size, traffic volume, and specific needs for landing page creation and optimization.

When deciding which Unbounce plan is right for you, consider factors such as your monthly website traffic, the level of customization and optimization you need, and your budget. The flexibility of Unbounce’s pricing means you can start with a basic plan and upgrade as your business grows and your needs become more complex. Each plan is designed to offer value for money by providing the tools and features necessary to create effective landing pages that convert visitors into customers.

Unbounce Additional Costs

Unbounce additional costs include professional services and add-ons aimed at enhancing campaign performance and conversion rates, with personalized support from dedicated Launch Specialists. While specific prices for these services are not listed, they are designed to offer extra assistance beyond standard subscription fees.

If you exceed your plan’s traffic limits, you’ll receive notifications at 85% and 100% usage levels, with options to upgrade your plan or, in some cases, pay a one-time fee for exceeding limits.

Unbounce Pricing Tips

To make the most out of Unbounce and manage costs effectively, consider these pricing tips:

  • Annual vs. Monthly Billing: Opting for annual billing can lead to significant savings compared to paying monthly. Unbounce typically offers a discount for customers who choose annual subscriptions, which can be a smart way to reduce overall costs if you’re committed to using the platform long-term.
  • Monitor Your Usage: Keep an eye on your traffic to ensure you’re not exceeding your plan’s limits unnecessarily. If you consistently hit or exceed these limits, it might be time to consider upgrading to a higher-tier plan to avoid additional charges.
  • Take Advantage of Free Trials: If you’re new to Unbounce, make use of the free trial period to thoroughly test the platform’s features and ensure it meets your needs before committing to a paid plan. This can help you avoid spending money on a tool that doesn’t align with your marketing strategies.
  • Stay Informed About Promotions: Unbounce occasionally offers promotions or discounts to new or existing customers. Keeping an eye on their website, subscribing to their newsletter, or following them on social media can keep you informed about these opportunities to save.

Unbounce vs Landingi Pricing

When comparing Unbounce and Landingi, it’s crucial to focus on the pricing structures and the flexibility each platform offers, especially regarding traffic limits and plan scalability.

Unbounce pricing starts at $99/month for the Build plan (or $74/month billed annually), scaling up to $249/month for the Optimize plan, with the platform offering a range of features including A/B testing, popups, sticky bars, and AI optimization tools across its plans. Unbounce plans are designed to cater to businesses of various sizes, with the option to choose monthly or annual billing for added flexibility. However, each plan comes with set limits on traffic, and exceeding these limits may necessitate upgrading to a higher-tier plan.

Landingi offers a broader range of pricing options, starting with a Free plan, making it an attractive option for users just starting out or those with minimal needs. The paid plans include:

  • Lite plan: $29/month (or $290/year), designed for basic landing page creation.
  • Professional plan: $89/month (or $890/year), offering more advanced features for growing businesses.
  • Agency plan: $149/month (or $1490/year), tailored for agencies needing more client accounts and higher limits.
  • Unlimited plan: $1000/month (or $10000/year), providing the highest level of features, support, and virtually no limits on usage.

One significant advantage of Landingi is the ability to expand traffic limits within a plan for an additional fee, offering greater flexibility without requiring a full plan upgrade. This feature can be particularly beneficial for businesses experiencing temporary spikes in traffic or those gradually growing their online presence without jumping to a significantly more expensive plan.

In summary, while Unbounce offers highly advanced features, Landingi presents a more flexible and potentially cost-effective solution, especially for those just starting out or with fluctuating traffic needs.

Unbounce Pricing FAQ

If you still have some questions about Unbounce pricing, this section will provide all the answers you need.

Why is Unbounce so expensive?

The pricing of Unbounce is expensive due to its premium features, including AI-driven optimization tools, advanced builder, extensive A/B testing capabilities, and a wide range of integrations.

What is the cheapest Unbounce plan?

The cheapest Unbounce plan is the Build plan, priced at $99/mo (or $74 per month when billed annually). This plan is designed to offer essential landing page creation and optimization tools, making it suitable for small businesses or individuals just starting with digital marketing.

What is the best Unbounce alternative?

The best Unbounce alternative is Landingi. It offers a wide range of pricing plans, including a free option, and the flexibility to adjust traffic limits without upgrading to a higher plan.

Can I use Unbounce for free?

You can not use Unbounce for free permanently, but the platform provides a 14-day free trial that gives users full access to its features. This trial allows potential customers to explore Unbounce’s capabilities, including landing page creation, A/B testing, and more, without any commitment. After the trial period, you can choose to subscribe to one of the paid plans to continue using Unbounce.


With pricing tiers ranging from $74 to $649 per month (when billed annually), Unbounce caters to a wide array of needs, from basic landing page setups to advanced conversion tools. Each plan is designed to support different stages of business growth and online marketing strategies, offering a mix of features, including AI-powered optimization and A/B testing across all levels.

However, the platform’s pricing may be a hurdle for startups and small businesses with limited budgets, and the visitor caps could limit scalability for growing businesses. The complexity of Unbounce’s offerings might also pose a steep learning curve for beginners. While Unbounce is praised for its comprehensive feature set and flexibility, alternatives like Landingi provide a more accessible entry point for those seeking simpler or more cost-effective solutions.

Landingi distinguishes itself as a compelling Unbounce alternative, particularly appealing to users in search of user-friendly, cost-effective landing page solutions. Landingi’s platform is enriched with innovative features such as an AI Assistant for streamlined content creation, Smart Sections for efficient page building, and EventTracker for in-depth analytics and reporting. These tools empower users to craft engaging, high-converting landing pages with minimal effort. Moreover, Landingi offers a free trial and a free plan, allowing prospective users to explore its capabilities without immediate financial commitment.

author picture

Magdalena Dejnak

Content Writer

Magdalena Dejnak is a marketing content expert with more than 4 years of experience in digital marketing. Her expertise lies in creating landing pages, managing social media, branding, and optimizing conversion rates. She has been a significant contributor to Landingi platform since the year 2020. Magdalena holds a Postgraduate Degree in E-marketing from the Akademia Górnośląska im. Wojciecha Korfantego. Currently, she is under the mentorship of Błażej Abel, CEO of Landingi, a leading company in landing page technology.
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