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Home Game Landing Page: Definition, How to Create & 7 Examples

Game Landing Page: Definition, How to Create & 7 Examples


Searching for game landing page examples? Look no further. This article cuts through the noise to present you with impactful, conversion-driven landing pages that stand out in the gaming industry. Scrolling through the article, you will find game landing page examples that masterfully blend design and marketing to guide players from curiosity to action. We examined them deeply to give you insights into the essential elements that make them successful

At the beginning, take a look at the following 3 tips on how to prepare for creating a successful game landing page:

  • Set your objective,
  • Know your target audience,
  • Focus on visuals.

Read on and check our game landing page examples to gather ready-to-use takeaways. Whether developing a new game or refining your marketing strategy, these examples will provide the inspiration and direction you need.

  1. Banishers: Ghosts of New Eden
  2. The Elder Scrolls: Blades
  3. Dune: Spice Wars
  4. Assassin’s Creed: Mirage
  5. Destiny 2: The Final Shape
  6. Forza Motorsport
  7. Senua’s Saga: Hellblade II

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What Is a Game Landing Page?

A game landing page is a digital gateway into your game’s world in the form of a pivotal platform designed to captivate prospective players and lead them to one crucial action: pre-ordering the game, signing up for updates, or downloading the game. Since the gaming world has switched from physical resources to digital ones, game landing pages serve as better digital CD covers.

Think of it as a stage where your game is the star, with a highlighted, direct call to action that greets visitors as one of the first things they see. The effectiveness of a game landing page lies in its ability to immerse visitors in the game’s world through compelling visuals, engaging content, and interactive elements.

This dedicated page plays a crucial role in the marketing strategy for a game, as it is often the first point of contact between the game and its potential audience. By providing a compelling snapshot of the game, the landing page aims to convert casual visitors into committed players, making it an essential component of the game’s promotional efforts.

With the game’s name taking a prominent position, coupled with stunning screenshots that showcase the lush graphics, the landing page becomes an irresistible invitation to step into a new adventure fueled by inspiration.

How Do I Create a Game Landing Page?

To create a landing page for a game, the initial step is to have a defined goal, whether it’s to drive sales or generate leads. Creating a high-converting game landing page involves the following 7 strategic steps to ensure that the page not only captures the essence of the game but also effectively encourages visitors to engage further.

1. Understand your audience

Firstly, identify and understand your target audience, including their gaming preferences, what platforms they use, and what kind of messaging resonates with them. This will help tailor your landing page content and design to match their expectations and interests.

2. Showcase the game with high-quality visuals

Use compelling visuals such as high-resolution screenshots, concept art, and trailers to give visitors a taste of the game’s atmosphere, graphics, and gameplay. Visuals play a crucial role in capturing attention and sparking interest. Consider implementing animations that capture the dynamic essence of the game, breathing life into the visuals and providing an interactive experience for users.

Including motion on your landing page can effectively demonstrate gameplay mechanics, character movements, and in-game physics, offering a sneak peek into the immersive world you’ve crafted.

3. Craft a compelling headline and description

Create a catchy headline that encapsulates the essence of the game and draws visitors in. Follow up with a persuasive description highlighting the game’s features, storyline, and unique selling points. Use language that conveys excitement and intrigue.

4. Include a clear CTA

Your CTA should be prominently displayed and direct, guiding visitors on what to do next – whether it’s signing up for a newsletter, watching a trailer, or pre-ordering the game. Ensure the CTA stands out and is easy to find.

5. Implement social proof

Add social proof elements such as user testimonials, ratings, awards, or press mentions to build credibility and trust. This can reassure potential players of the game’s quality and popularity.

6. Optimize for conversion

Structure your landing page with conversion in mind. This means strategically placing CTAs, ensuring the page loads quickly, and optimizing for SEO to increase visibility. Additionally, ensure your page is mobile-friendly to accommodate users across all devices.

7. Regularly update content

Keep the landing page fresh with the latest news, updates, and content about the game. Regular updates can keep potential players engaged and interested in the development process and upcoming releases.

Before launching your landing page, refine every aspect, from the copy to the CTA. Once ready, direct traffic to your page through various channels.

Remember, the work doesn’t stop at launch; continual A/B testing and optimization are the keystones of a consistently converting landing page.

By following these steps, you can create a game landing page that not only beautifully showcases your game but also effectively converts visitors into players.

7 Best Examples of Gaming Landing Pages

A well-crafted game landing page can be a game-changer, literally. Let’s explore the 7 standout examples from the gaming industry, each providing unique insights into what elevates a game landing page from being good to excellent. From the narrative-rich RPGs to the fast-paced world of strategy games, these examples demonstrate the power of design, copy, and CTA synergy.

1. Banishers: Ghosts of New Eden

The “Banishers: Ghosts of New Eden” landing page invites players into a dark and cursed world, where they become spirit hunters on a mission to lift the shadows enveloping New Eden. The narrative of life, death, love, and sacrifice is intricately woven into the gameplay, making every choice laden with consequences.

The page uses high-quality visuals and animations to show the game’s potential. Immersive images, interactive sections, and catchy headlines make the page attractive for visitors. The outstanding CTA button with straightforward messaging is strategically placed in the top right corner on a sticky navigation bar, which increases user experience, especially for mobile users.

Key takeaways to learn from this example:

  • Stunning design,
  • Intuitive navigation,
  • Immersive visuals and videos,
  • Interactive elements and animations,
  • Outstanding CTA button with straightforward messaging,
  • Social proof elements – brand badges.

Improvement areas:

  • User testimonials: adding reviews would boost user engagement and, ultimately, lead to a higher conversion rate.

Don’t forget about testimonials and reviews – choose the sale template and customize it with Landingi. Its user-friendly editor lets you change your ideas into perfectly crafted high-converting game landing pages.

2. The Elder Scrolls: Blades

The “The Elder Scrolls: Blades” game landing page invites players to meet and try a classic dungeon crawler game. Their landing page is designed on a simple pattern that brings clarity and intuitiveness. Visitors can dive into the story with high-quality images and persuasive copy combined into the perfect content.

The page includes alternative CTA buttons leading to specific app stores. The hero section of this landing page showcases the option to play the game on various devices, which boosts visitors’ interest. Strategic white space directs users’ focus on the action.

Key takeaways to learn from this example:

  • Clear design with strategic white space,
  • Compelling headlines,
  • Alternative, outstanding CTAs,
  • High-quality visuals.

Improvement areas:

  • Videos and animations – adding some videos of gameplay or interactive elements could boost users’ engagement.

To create a clear but attractive game page, try out the game template and customize it by adding immersive game visuals, descriptions, and irresistible CTAs – with Landingi, the best landing page builder, it takes minutes!

3. Dune: Spice Wars

The game landing page of “Dune: Spice Wars” transports players to the dunes of Arrakis, where strategy and survival are key. The landing page encapsulates the essence of Frank Herbert’s universe. The mechanics of exploration, expansion, and exploitation are elegantly displayed, emphasizing the significance of the Spice in the Dune universe.

With a promise of evolving gameplay through early access, the landing page taps into the player’s desire to be part of the game’s growth, showcasing upcoming features such as a full campaign and multiplayer capabilities. The page includes immersive animated elements, videos, and attractive visuals. CTAs are visible, leading to a popular digital distribution platform and encouraging community participation.

Key takeaways to learn from this example:

  • Stunning yet intuitive design,
  • Immersive animations and videos,
  • High-quality graphics,
  • Intuitive navigation,
  • Social media buttons,
  • Social proof elements – brand badges,
  • Well-designed CTA buttons.

Improvement areas:

  • Reviews – adding user reviews and testimonials helps to build credibility and engages potential players to take action and try out the game.

If you want to create a dazzling, aesthetic game landing page that literally creates a jaw-dropping effect among visitors, hire a professional landing page design expert who will change your ideas into reality.

4. Assassin’s Creed: Mirage

The “Assassin’s Creed: Mirage” game landing page introduces Basim, a street thief, on a journey of self-discovery and justice in the vibrant city of Baghdad. The landing page emphasizes a transformational tale, promising a versatile Assassin gameplay experience.

The page includes high-quality images and videos showcasing gameplay that attract page visitors. The main CTA button is strategically placed in the top right corner – its design harmonizes with the game’s aesthetic, making it a consistent element of the game description. The page also includes a “Latest News” section that brings additional information for visitors.

Key takeaways to learn from this example:

  • Intuitive layout,
  • Immersive images and videos,
  • Well-designed CTA button,
  • “Latest News” section,
  • Exclusive offer.

Improvement areas:

  • Social proof – although this game title is well-known, adding user reviews and testimonials would boost new visitors’ engagement and encourage them to try out the latest version of this iconic game.

5. Destiny 2: The Final Shape

The “Destiny 2: The Final Shape” game extends the universe players have come to know, with the landing page acting as a guiding light for both newcomers and veterans alike. The page’s main goal is to drive pre-order purchasing for various game editions.

Although the page doesn’t involve any embedded video, one is hidden under the CTA button. The main CTAs are outstanding with their colors, although well-matched to the entire page’s design. A clear layout simplifies navigation for both desktop and mobile users. The hero section informs about the game launch. A good practice is showcasing various edition details in clear tables, which is done perfectly here.

Key takeaways to learn from this example:

  • Clear, intuitive layout,
  • Catchy headlines,
  • Outstanding CTAs with well-matched messaging,
  • Compelling descriptions,
  • Various edition details in tables,
  • Immersive visuals and videos.

Improvement areas:

  • Interactive elements – adding interactive elements or simple animations that react to user interactions can significantly enhance the user experience. These elements can make the landing page not only informative but also entertaining.

Select the game click-through template to create a high-converting gaming landing page. Don’t forget to add a reviews section to boost engagement and build trust.

6. Forza Motorsport

Forza Motorsport’s landing page boosts the excitement with its sleek design and a focus on the thrill of racing, inviting players to get behind the wheel of some of the world’s most exhilarating cars. The page harnesses the essence of high-speed competition with imagery that captures the true racing atmosphere and the sheen of precisely designed vehicles.

It’s a digital pit stop that fuels the anticipation of gamers and racing enthusiasts alike, offering a glimpse into the world of professional motorsports. The vibrant colors and dynamic lines reflect the game’s graphical fidelity and communicate the speed and movement at the core of the Forza experience. This is further enhanced by interactive elements that mimic the game’s responsive controls and sleek user interface, ensuring the landing page is as engaging and immersive as the game itself.

Key takeaways to learn from this example:

  • Clear, intuitive layout,
  • Compelling headlines,
  • Short, engaging descriptions,
  • Immersive background animation,
  • Strong CTA buttons,
  • FAQ section.

Improvement areas:

  • Social proof – adding user reviews and testimonials would boost visitor engagement, ultimately leading to higher conversions.

Encourage visitors to complete CTA – purchase the game, or subscribe to a newsletter – by implementing an exit-intent pop-up with an irresistible offer.

7. Senua’s Saga: Hellblade II

The “Senua’s Saga: Hellblade II” game landing page grips visitors with its hauntingly beautiful visuals and the promise of an intense narrative-driven experience, enticing them into Senua’s dark and mythic journey. The meticulously crafted atmosphere on the page, replete with stirring imagery, encapsulates the game’s essence.

This page is short but full of engaging elements, important for the coming soon landing page types. CTA buttons encourage adding the position to the wishlists or pre-installing the game, but what engages visitors most is the “Watch the Trailer” CTA button, leading to immersive video, as the primary purpose of this game’s coming-soon landing page is to attract visitors with the new, upcoming launch of the game.

Key takeaways to learn from this example:

  • Minimal, intuitive design,
  • Compelling headlines and short descriptions,
  • Stunning pictures,
  • Immersive video,
  • Clear, alternative CTAs.

Improvement areas:

  • Award badges – as the previous title of the series was an award-winning one, as mentioned in the description, adding award badges would build credibility among visual learning visitors.

4 Game Landing Page Best Practices

Creating a game landing page that effectively converts is both an art and a science, requiring a mix of strategic planning and creative thinking. Meet the following 4 proven best practices that can make your game landing page functional and unforgettable.

#1 Use immersive visuals

Visuals can whisk visitors away to the core of the game’s universe, which is vital in grabbing attention and maintaining interest on the landing page. Use screenshots and gameplay videos to showcase the game’s art and style, add interactive elements like hover animations to add a dynamic layer to the experience, or incorporate 3D elements and image comparison sliders to provide a memorable visual journey and give users a captivating preview of the game’s offerings.

Take a look at the example below:

Every interactive visual should be logical and add value, optimized across devices to ensure a seamless experience regardless of the platform. Tracking and testing the performance of these elements can lead to a significant uptick in conversions, making it a practice worth investing in.

#2 Create a strong CTA

The CTA is the pivotal moment of your game landing page’s design, a distinct and motivational prompt urging visitors to act. It should be impossible to miss, using bold colors and strategic placement to ensure visibility and interaction. The text must be explicit, utilizing action-oriented words that resonate personally with first-person language.

Take a look at the example below:

An interactive design can make the CTA more engaging, while its repeated placement across the page reinforces the message and encourages action at every turn. Dual CTAs can cater to visitors at different decision stages, and understanding user engagement through heatmaps can guide optimal placement for maximum effect.

#3 Implement storytelling

Storytelling on a game landing page goes beyond mere narrating; it connects the game and the player’s imagination, forming a compelling link. It should highlight the game’s features and benefits, illustrated with screenshots that bring the narrative to life.

Take a look at the example below:

A well-crafted story can create an emotional hook, making the game relatable and memorable, and even complex concepts can be conveyed engagingly through narrative art. Employing elements of the hero’s journey can position the game as a transformative experience, ensuring that the benefits and features are presented in a context that feels personal and directly relevant to the player.

#4 Add social proof

Social proof on a game landing page can provide the last push a visitor might require to dive into your game’s universe. It underscores the game’s popularity and can significantly influence purchasing decisions, acting as a sign of trust and credibility.

Take a look at the example below:

Integrating ratings and social media buttons at strategic points, like the top of the page, allows audiences to follow and share content, further amplifying your game’s reach. Ratings serve as a quick visual indicator of the game’s popularity and quality, which can be a decisive factor for potential players.

How Can I Optimize My Game Landing Page for Higher Conversion Rates?

To optimize your game landing page for higher conversions, follow the 10-step guide involving design, content strategy, and user experience enhancements:

  1. Focus on load speed – ensure your landing page loads quickly to reduce bounce rates. Optimize images, minify CSS and JavaScript, and leverage browser caching. Fast loading times improve user experience and can significantly impact your conversion rates.
  2. Conduct A/B tests – implement split tests on various landing page elements, such as headlines, CTAs, images, and layout designs. This will help you understand what resonates best with your audience, leading to higher engagement and conversion rates. Use proper external tools, or choose the Landingi platform with built-in A/B testing features to streamline the process.
  3. Set clear and compelling CTAs – your call-to-action buttons should be prominent, clearly stating what you want visitors to do next. Whether it’s “Download Now,” “Sign Up for Beta,” or “Watch Trailer,” make sure the action is clear and enticing.
  4. Implement engaging visual content – use high-quality screenshots, trailers, and other visual content to showcase your game’s features and storyline. Visual content can make a strong impression and is more likely to engage visitors and encourage them to take action.
  5. Remember about responsiveness – ensure your game landing page is fully responsive and looks great on all devices, including desktops, tablets, and smartphones. A responsive design improves user experience and accessibility, which is crucial for maximizing conversions.
  6. Include social proof – incorporate social proof elements, such as player testimonials, ratings, awards, or press mentions. Social proof can significantly boost credibility and trust, encouraging more visitors to convert.
  7. Implement SEO optimization – optimize your landing page for search engines by including relevant keywords, meta tags, and alt texts for images. A well-optimized page can attract more organic traffic.
  8. Simplify the user journey – minimize the number of steps required to take the desired action. A straightforward path to conversion, with fewer clicks and distractions, can significantly increase conversion rates.
  9. Create a sense of urgency – if applicable, create a sense of scarcity or urgency (e.g., limited-time offers, exclusive beta access) to encourage quicker decision-making from visitors.
  10. Continuously monitor and optimize – regularly analyze your landing page’s performance using analytics tools. Monitor metrics such as bounce rate, time on page, and conversion rate to identify areas for improvement.

Implementing these strategies can help optimize your game landing page for higher conversion rates, turning visitors into engaged players or subscribers.

What Are the Key Elements of an Effective Game Landing Page?

An effective game landing page harmoniously combines the crucial components that work together to capture the visitor’s attention, provide essential information, and guide them toward taking a desired action. The anatomy of a successful game landing page includes the following 9 elements:

  1. Catchy headlines – that capture the essence of the game and immediately grab the visitor’s attention.
  2. High-quality visuals – that showcase the game’s graphics, characters, and environments, drawing visitors into the game’s world.
  3. Clear CTA – that encourages visitors to take action, such as downloading the game, signing up for updates, or watching a trailer.
  4. Engaging game description – that highlights its unique features, storyline, and gameplay mechanics.
  5. Social proof – that builds credibility and trust, reassuring visitors of the game’s quality and popularity.
  6. Gameplay video or trailer – that gives a taste of the game’s action, atmosphere, and audiovisual appeal, enhancing the visitor’s engagement.
  7. Release information – that includes details about the game’s availability, like release date, platforms (PC, consoles, mobile), and price, if applicable.
  8. FAQs or additional information – that address common questions or provide extra details about the game, such as system requirements, languages supported, and developer information.
  9. Newsletter signup or pre-order option – that facilitates ongoing engagement and sales.

The page’s design should combine an intuitive layout and brand-consistent color schemes to guide visitors smoothly from first impression to action. A clear game description and feature highlights give visitors a quick understanding of the game’s appeal, encouraging them to explore and convert.

Hero shots and video trailers are indispensable for showcasing the game’s atmosphere and gameplay, enticing visitors to engage further.

Hero shots and video trailers are indispensable for showcasing the game’s atmosphere and gameplay, enticing visitors to engage further.

Incorporating these elements into your game landing page can significantly improve its effectiveness, turning visitors into engaged players and supporters of your game.

What Is the Best Game Landing Page Builder?

The best game landing page builder is the one that involves all the features necessary to create and optimize a page, turning it into a beautifully designed, powerful digital marketing tool. Selecting the right tools can significantly impact the process of bringing your game landing page into existence. The best choice for both advanced and inexperienced users is the Landingi platform, providing a perfectly tailored toolkit for crafting and optimizing stunning, effective landing pages.

Landingi combines what’s the most useful in page builders, analytics tools, and other marketing solutions, including:

  • AI Assistance – for creating well-matched content and conducting SEO optimization in a matter of minutes,
  • A/B Testing – for effortless split test experimentation with various page versions,
  • EventTracker – for streamlined user behavior tracking,
  • Forms and pop-ups – for turning your game landing page into powerful marketing tools that drive high conversions,
  • Smart Sections – for easier managing of multiple landing pages,
  • Template Gallery – for an effortless landing page creation process,
  • Over 170 integrations – for better marketing strategy organization.

With a select range of customizable templates and intuitive design tools, Landingi simplifies the page creation process, catering to the needs of game developers and marketers alike. With its user-friendly interface, Landingi streamlines the journey from concept to launch, allowing you to focus on what you do best: creating an engaging experience for your game’s prospective players.

Build Game Landing Page in Landingi

After exploring the best examples of game landing pages, it’s clear that they are not just marketing tools but portals that invite gamers into new worlds. From powerful examples to best practices and optimization strategies, you’ve uncovered the ingredients that make a landing page effective.

Remember, an engaging landing page is a blend of:

  • compelling visuals,
  • strong call to action,
  • storytelling that resonates,
  • and the trust-building power of social proof.

With the right builder, such as Landingi, and a continuous process of testing and refinement, your game landing page can become a conversion powerhouse. With this knowledge, you are now equipped to create a great game landing page that turns visitors into players – try Landingi now and unleash your creativity to engage new players in your game’s world!

author picture

Martyna Targosz

Content Writer

Martyna Targosz is a marketing content expert with over 3 years of experience in digital marketing. She specializes in landing page creation and conversion optimization. She is currently being mentored by Błażej Abel, CEO of Landingi, a leading company in landing page technology.
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