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Home Fitness Landing Page: Definition, How to Create & 6 Examples

Fitness Landing Page: Definition, How to Create & 6 Examples

Fitness landing pages aim to attract and convert visitors looking for fitness services. Discover top examples that illustrate effective design and content, learn from these industry practices, and start crafting your own converting pages.
fitness landing pages

A fitness landing page is a powerful tool for converting visitors into members or clients in the health and wellness industry. It’s a digital front door for your fitness brand, showcasing focused insights into what you offer while encouraging visitors to take the next step, whether signing up for a trial period, joining a fitness program, or purchasing fitness products.

The secret to crafting an effective fitness landing page lies in deeply understanding your target audience’s needs, challenges, and aspirations and tailoring your message to resonate with them. A well-constructed fitness landing page is the key to success if you want to increase engagement, boost membership registrations, or sell fitness-related products.

This article explores essential elements that contribute to the success of a fitness landing page, outlines best practices for motivating and engaging potential clients, and offers practical guidelines for creating a landing page that not only attracts attention but also inspires action. For a good start, learn 4 tips for creating an effective fitness landing page:

  • Design with clarity and purpose, focusing on what makes your fitness offering unique and desirable,
  • Employ persuasive CTA buttons that guide users toward the desired action,
  • Use social proof, such as testimonials or success stories, to establish credibility and foster trust among your audience,
  • Ensure flawless functionality on all devices, paying special attention to mobile users.

Meet our top-pick fitness landing page examples, learn what makes them effective, and inspire yourself to create your own fitness landing page.

  1. Fitness Together
  2. Orangetheory Fitness x Fresno, CA studio
  3. Hyde Park Fitness
  4. Trime Studio x Bootcamps
  5. SATS

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What Is a Fitness Landing Page?

A fitness landing page is a specialized web page designed to achieve a singular objective related to fitness services or products. This objective could range from encouraging visitors to sign up for a gym membership, enroll in a fitness challenge, purchase workout equipment, or download a fitness-related app. The page is crafted to focus the visitor’s attention on this specific action, using compelling content, visuals, and call-to-action buttons to guide them toward making a decision.

Unlike general websites, a fitness landing page eliminates distractions by removing unnecessary navigation, focusing solely on converting visitors into leads or customers. It’s tailored to speak directly to the interests and needs of its target audience, presenting clear benefits and reasons to choose a particular fitness solution. The landing page is an essential tool that captures interest, motivates action and drives sales or memberships by providing a snapshot of what the fitness brand, program, or product offers.

In the broader context of digital marketing for the fitness industry, the fitness landing page stands out for its effectiveness in targeted campaigns. Whether linked to social media ads, email marketing, or search engine marketing, it’s the endpoint that collects leads or achieves sales. It’s a pivotal component in a successful online fitness marketing strategy, leveraging design, content, and psychological triggers to create a sense of urgency, desire, and commitment toward a fitness goal or product.

How Do I Create a Fitness Landing Page?

To create a landing page for the fitness industry, understand your audience and define your unique value proposition, choose a simple design, create attractive content with visual elements, optimize your page for conversion, and don’t forget about mobile responsiveness. Focus on a single goal and make sure your page effectively blends design and content, delivering a seamless user experience. To achieve the best results, follow the 7-step guide:

1. Understand your audience

Firstly, understand your audience. Research your target audience to understand their fitness goals, challenges, preferences, and pain points. This insight will guide the messaging, design, and offers on your landing page to ensure they are tailored to meet your audience’s needs and interests.

2. Define your Unique Value Proposition (UVP)

Secondly, define your unique value proposition. Clearly articulate what makes your fitness offering stand out. Your UVP should address how your service or product solves your audience’s problems or helps them achieve their fitness goals. Highlight this prominently on your landing page.

Featuring a distinct value proposition in your content can elevate conversion rates by as much as 90%, according to Crazy Egg’s statistics – ensure you clearly showcase the value and be ready for awesome results.

3. Choose a simple, focused design

Thirdly, choose a simple design. It should be clean and distraction-free, with a clear path to conversion. Use high-quality images, videos, or graphics to showcase your fitness products or services. Ensure your CTA buttons are vivid and placed strategically to draw attention.

4. Craft compelling content

Fourthly, craft compelling content that speaks directly to your audience. Use headlines, subheadings, and bullet points to make the content easy to scan. To build trust and credibility, include persuasive elements like testimonials, success stories, or endorsements.

5. Optimize for conversion

Fifthly, optimize your landing page for conversion. Implement CRO techniques by making your CTA buttons stand out, using action-oriented language, and creating a sense of urgency. Ensure the sign-up form is straightforward, asking only for essential information to reduce friction.

6. Ensure mobile responsiveness

Sixthly, ensure mobile responsiveness. Your landing page must perform flawlessly on smartphones and tablets, as a significant part of traffic comes from mobile devices. Design your page, ensuring fast load times, easy navigation, and accessible CTA buttons.

7. Test and refine

Seventhly, regularly test and refine your landing page. Use A/B testing to experiment with different elements of your landing page, such as headlines, forms, and CTAs, to see what resonates most with your audience. Analyze performance data to decide what to improve to increase conversions.

By incorporating these steps and focusing on the needs and desires of your target audience, you can create a fitness landing page that effectively encourages visitors to take the desired action.

5 Best Examples of Fitness Landing Pages

The 5 best examples of fitness landing pages below showcase how to turn theoretical basics into highly effective, converting landing pages. Scroll through examples to inspire yourself and collect ready-to-use key takeaways to create your own fitness landing page.

1. Fitness Together

The Fitness Together landing page stands out as a great example of an effective fitness landing page, seamlessly combining design aesthetics with functional elements to engage visitors from the moment they arrive. The page introduces the unique value proposition of Fitness Together’s personal training programs, emphasizing their commitment to individualized fitness solutions. Whether visitors are interested in in-studio or virtual training, the page delineates the options available, catering to various preferences and needs. High-quality videos and images are used to capture the essence of the training environment and the personal attention clients can expect to receive.

fitness landing page examples

The landing page is structured to guide visitors through their journey, starting with a compelling call to action for a complimentary fit evaluation. The page showcases client success stories, providing social proof and inspiring potential clients with real-life results. Key features of their service, such as privacy, customization, accountability, and tangible results, are presented in a visually appealing, concise section, reinforcing the message that Fitness Together is dedicated to supporting clients’ fitness goals in a personalized and effective way.

Key takeaways to learn from this example:

  • Clear layout,
  • Attractive background video,
  • High-quality visuals,
  • Concise, informative descriptions,
  • Social proof elements,
  • Strategically placed, outstanding CTA button.

Improvement areas:

  • Page load time – ensuring that videos and high-quality images are optimized for fast loading can improve the user experience, particularly on mobile devices.

Choose the Fitness template and customize it with Landingi to promote your fitness business – create a catchy headline, implement attractive visuals, add a strong CTA, and use a simple form to create a professional, high-converting landing page.

fitness landing page template

2. Orangetheory Fitness x Fresno, CA studio

The Orangetheory Fitness landing page for the Fresno, CA studio showcases how to effectively design a fitness landing page. The page immediately grabs attention with its vibrant use of the brand’s signature, the orange color, and dynamic images that vividly show the intensity and energy of a workout session. Navigation is intuitive and straightforward, guiding visitors effortlessly through sections highlighting the unique aspects of the Orangetheory Fitness experience, from the science-backed workout methodology to member testimonials and success stories.

gym landing page

Key components such as studio location details, class schedules, and an inviting call-to-action for a free first class are prominently displayed, ensuring potential members have all the information they need to take the next step. The landing page also includes a concise, well-designed benefits section and clear pricing.

Key takeaways to learn from this example:

  • Intuitive layout,
  • Engaging visual design,
  • Well-designed benefits section,
  • Clear pricing,
  • Outstanding CTA,
  • Localization info with a map.

Improvement areas:

  • Interactive elements – adding more interactive features, like a virtual tour of the studio or an interactive schedule, could improve user engagement.

The Gym template is a great choice for creating a high-converting fitness landing page. Create a unique selling proposition with an irresistible CTA, and change the background video to engage visitors and drive excellent campaign results.

health and fitness industry landing page template

3. Hyde Park Fitness

The Hyde Park Fitness landing page is an excellently designed fitness landing page that strikes a balance between aesthetic appeal and functionality. The page welcomes visitors with a clean, professional design highlighting the company’s core offerings. The use of high-quality, motivational imagery throughout the page not only captures the vibrant energy of the fitness community but also showcases the facility and the wide variety of available offers.

personal training business landing page example

A trainer’s note with a professional picture serves as social proof, building trust with prospective members. The page’s navigation is intuitive, allowing visitors to find the information they’re looking for easily. The strategic use of white space keeps the page clear and focused on a single objective.

Key takeaways to learn from this example:

  • Clear, minimal layout,
  • Attention-grabbing headlines,
  • Concise yet informative written content,
  • Professional pictures.

Improvement areas:

  • CTA button – even though the page is intuitive, a contact section is not enough to encourage visitors to take the desired action. Adding an outstanding CTA button for booking training would increase conversion rates.

Generate leads with a Workout Plan template – create a perfect fitness offer and run a professional digital marketing campaign with Landingi, a multifunctional platform invented to help you build your brand!

fitness business landing page template

4. Trime Studio x Bootcamps

The Trime Studio’s Bootcamps landing page is tailored to engage and motivate potential clients from their first visit. The page immediately captivates with its energetic and vibrant design, using bold colors and dynamic videos that reflect the intensity and excitement of the boot camp workouts. It guides visitors through the Trime Studio experience, showcasing the unique aspects of their fitness boot camps, including the variety of workout routines, the expertise of fitness professionals, and the supportive community atmosphere.

fitness landing page examples

Key features such as detailed program descriptions, testimonials from previous participants, and straightforward signup forms are strategically placed to inform and encourage action. The use of compelling CTAs throughout the page ensures that visitors are never left wondering how to take the next step. Additionally, the inclusion of the team section that introduces coaches, builds credibility and trust, further enticing visitors to join.

Key takeaways to learn from this example:

  • Stunning layout,
  • Immersive video,
  • Concise yet informative descriptions,
  • Strong CTAs with special offers,
  • Social proof elements,
  • FAQ section.

Improvement areas:

  • Mobile responsiveness – the page could be better optimized for mobile devices, ensuring a seamless experience for all visitors.

Promote a healthier lifestyle with a Personal Body Trainer template – set the unique selling point, add immersive visuals, provide social proof, and be ready for success!

personal trainer landing page template


The SATS landing page masterfully stands as a quintessential example of an effective fitness landing page, blending motivational content with intuitive design to cater to a wide audience. At first glance, the page captures the essence of SATS’ comprehensive fitness offerings with a clean, modern layout, vibrant imagery, and compelling headlines that communicate the benefits and diversity of their fitness programs.

fitness landing page examples

The landing page is meticulously designed to guide visitors through their offer, emphasizing inclusivity and the ability to cater to different fitness levels and preferences. What sets the SATS landing page apart is its strategic use of inviting and informative calls to action. These encourage visitors to explore membership options, sign up for classes, or learn more about the benefits of joining the SATS community.

Key takeaways to learn from this example:

  • Clear, intuitive layout,
  • Compelling headlines,
  • Engaging visuals,
  • Outstanding CTA buttons.

Improvement areas:

  • Social proof – the page could include success stories and testimonials, as social proof efficiently increases conversions.

Choose the Gym Membership template from Landingi’s gallery and promote a special offer for new gym members – customize the template with a user-friendly editor and engage visitors in your fitness world.

gym landing page template

5 Fitness Landing Page Best Practices

To create a page that motivates visitors to take action, incorporate the 5 best practices for fitness landing pages that enhance engagement and conversions. Adopting these strategies will significantly benefit your brand’s visibility, increase conversions, and foster a community of dedicated fitness enthusiasts.

#1 Use a clear form

The first best practice for a fitness landing page is to use a clear form, which is essential for capturing potential clients’ information efficiently and effortlessly. This form should be strategically positioned and designed to be as straightforward as possible, minimizing potential barriers that might deter a visitor from completing it.

Take a look at the example below:

form converting website visitors into clients

Depending on the purpose, use different types of forms. A form with a single field requiring an e-mail address is perfect for newsletter subscriptions. When you use a membership form, it should be expanded with additional form fields. Remember that asking for sensitive data decreases conversions. To keep visitors engaged, you can ask for their training preferences – it’s a good practice that allows you to gather information for further marketing steps.

#2 Incorporate videos

The second best practice for a fitness landing page is to incorporate videos. It’s a dynamic and effective way to engage visitors, convey the energy of your brand, and showcase what makes your fitness offerings unique. Videos can capture aspects of your service that text and images alone cannot, providing a richer, more immersive experience for potential clients.

Take a look at the example below:

eye-catching visuals on fitness landing pages

To effectively utilize videos on your fitness landing page, try these ideas:

  • Showcase real-life workout examples – give visitors a taste of your actual workout sessions or classes. Seeing the workouts in action can help potential clients better understand what to expect and how they might fit into their fitness journey.
  • Highlight success stories – testimonial videos from satisfied clients can be incredibly persuasive. They add a personal touch and allow prospects to hear directly from others who have benefited from your services, building trust and credibility.
  • Tour your facility – if your fitness service includes access to a physical location, a video tour can reassure visitors of the quality and atmosphere you offer. Highlighting your welcoming environment can significantly influence the decision-making process.
  • Introduce your team – videos introducing trainers or staff help personalize the experience. Demonstrating your team’s expertise, certifications, and friendly attitude can make visitors feel more comfortable and supported.

On average, a user spends 88% more time on a website that contains video content, according to KhrisDigital research – adding a video to your fitness page is a real game-changer in engaging visitors into your offer.

#3 Showcase your experience

The third best practice for a fitness landing page is to showcase your experience, preferably in figures. It can significantly enhance your credibility and appeal to potential clients. It’s not just about stating that you’re experienced; it’s about demonstrating the depth of your experience in a way that resonates with and convinces your audience.

Take a look at the example below:

high-converting fitness landing page, experience section that build credibility

Build trust among new visitors and highlight how long you’ve been in business or how many years of collective experience your team has. If applicable, provide figures highlighting the scale of your operations, like “Over 1,000 classes hosted monthly” or “500 personal training sessions conducted each week.” This demonstrates your capacity to cater to various clients and needs. You can also share success stories in numbers, for instance, how many clients have achieved their weight loss goals, improved their athletic performance, etc.

#4 Create an irresistible offer

The fourth best practice for a fitness landing page is to create an irresistible offer. It’s a strategic move for converting visitors into clients or members. An offer that stands out captures attention and provides a compelling reason for prospects to take immediate action.

Take a look at the example below:

gym target market offer

Introduce special pricing that is available only for a short period. This creates a sense of urgency, encouraging visitors to act quickly to take advantage of the offer. Highlight exclusive perks with membership, such as access to specialized equipment, members-only classes, or priority booking. These benefits can make your offer more attractive.

You can also offer a satisfaction guarantee or a free gift with sign-up, such as branded fitness gear, nutritional supplements, or a downloadable workout plan. There are plenty of marketing ideas, but what’s important – make your offer visible, add personalized CTA, and highlight urgency to achieve the best results.

#5 Add localization and contact details

The third best practice for a fitness landing page is to add localization and contact details. It’s a critical strategy for personalizing the user experience and establishing trust with potential clients. It ensures visitors can easily find out where you’re located and how to reach you, which is especially important for local businesses aiming to attract clients from their geographic area.

Take a look at the example below:

fitness landing page real-life examples

Provide multiple ways for potential customers to contact you. This includes a phone number, email address, and direct contact form on the landing page. Use a “Call Now” button that improves mobile user experience and add a map plugin or “Directions” button to help potential customers find your gym studio.

How Can I Optimize My Fitness Landing Page for Higher Conversion Rates?

To optimize your fitness landing page for higher conversion rates, clarify your value proposition, simplify the sign-up process, include social proof, optimize CTA, leverage SEO, run A/B tests, focus on mobile optimization, and ensure fast load times.Check the 10 best optimization strategies described below to achieve the best results:

1. Clarify your value proposition

Firstly, clarify your value proposition – ensure that your landing page clearly communicates the unique benefits of your fitness offering. Highlight what sets you apart from competitors and why a visitor should choose your service or product. This message should be prominent and immediately understandable upon landing on the page.

2. Simplify the sign-up process

Secondly, simplify the sign-up process and streamline forms to make it as easy as possible for visitors to take the next step. Minimize the number of fields in your forms and clearly state the benefits of signing up, such as access to exclusive content, discounts, or a free trial.

3. Optimize for mobile

Thirdly, optimize your page for mobile – a mobile-optimized page should load quickly, be easy to navigate on a small screen, and have touch-friendly buttons and forms. With a significant portion of web traffic coming from mobile devices, your landing page must be fully responsive.

4. Include social proof

Fourthly, include social proof – add client testimonials, reviews, or success stories from current or past clients. Real-world examples of people benefiting from your fitness offerings can significantly increase trust and persuade new visitors to convert.

Incorporating social proof on landing pages can boost conversion rates by up to 34%, according to Unbounce’s statistics – to build credibility and trust among potential customers, add testimonials and success stories.

5. Create a strong CTA

Fifthly, create a strong CTA – buttons should stand out visually and feature compelling text that motivates action, such as “Join Now” or “Get Your Free Trial”. Place CTAs strategically throughout the page to catch users at different stages of their decision-making process.

6. Offer limited-time promotions

Sixthly, offer limited-time promotions – special discounts can create a sense of urgency that encourages visitors to act quickly. Ensure any promotions are prominently displayed and clearly explain the value and timeframe of the offer.

A 30-day money-back guarantee can increase sales by 32%, according to VWO statistics – create an irresistible offer with a money-back guarantee to increase conversions.

7. Leverage A/B testing

Seventhly, leverage A/B testing and experiment with different page elements (such as CTAs, forms, and offers) to see what resonates most with your audience. Use data from A/B testing to make informed decisions about optimizations that can improve conversion rates.

8. Ensure fast load times

Eighthly, ensure fast load times – page speed is critical for keeping visitors engaged and minimizing bounce rates. Optimize images, leverage browser caching, and minimize the use of heavy scripts to ensure your landing page loads quickly.

9. Implement SEO best practices

Ninthly, implement SEO best practices – use relevant keywords throughout your landing page content to improve its visibility in search engine results. However, ensure that keyword usage feels natural and does not detract from the readability of your content. Consider local SEO optimization to reach local traffic.

10. Provide clear navigation

Tenthly, provide clear navigation – if your landing page is part of a larger site, ensure that visitors can easily navigate to other sections of your website without getting distracted from the main conversion goal.

Simplifying navigation menus to include fewer options can lead to a 100% improvement in conversion rates, according to CXL statistics – keep it clear to achieve the best results.

By focusing on these areas, you can enhance the effectiveness of your fitness landing page, making it more appealing and user-friendly, ultimately leading to higher conversion rates.

What Are the Key Elements of an Effective Fitness Landing Page?

An effective fitness landing page is built on key elements that work harmoniously to capture the visitor’s attention and lead them toward the desired action, including the following:

  1. Clear and concise headline,
  2. Engaging visuals,
  3. Compelling CTA,
  4. Social proof,
  5. Benefits and features,
  6. Special offers,
  7. Contact information
  8. FAQ section,
  9. Strong branding.

#1 Clear and concise headline

The first key element of a fitness landing page is clear and concise headline that immediately communicates the leading service or value proposition. This is often the first thing visitors see, so it should clearly articulate what you offer and why it matters.

#2 Engaging visuals

The second key element of a fitness landing page is its engaging visual side, including high-quality images or videos that showcase your fitness facility, classes, equipment, or success stories. These visuals should be motivational and reflect the energy and positivity of your brand.

Including high-quality visuals increases the likelihood of engaging with text-based content by 80%, as evidenced by Xerox statistics – create a page with attractive visuals and add videos to boost visitor interest.

#3 Compelling CTA

The third key element of a fitness landing page is a compelling CTA button like “Join Now,” “Book Your Spot,” or “Get Your Free Pass”. It should be visually prominent and placed strategically to guide visitors towards conversion.

#4 Social proof

The fourth key element of a fitness landing page is social proof, including testimonials, reviews, or case studies from satisfied clients. Social proof helps build trust by showing prospective members the results and satisfaction of current or past members.

#5 Benefits and features

The fifth key element of a fitness landing page is benefits and features section with detailed descriptions of your services, highlighting how they meet the needs or solve the problems of your target audience. Benefits should be client-focused, answering the “What’s in it for me?” question.

#6 Special offer

The sixth key element of a fitness landing page is special offer, such as free trial, discount, or bonus materials. It can incentivize visitors to take immediate action. The offer should be clearly stated and easy to redeem.

Incorporating language that prompts action in your copy can lead to a 93% increase in conversion rates, according to HubSpot reports – engage visitors in your offer with excellent copy.

#7 Contact information

The seventh key element of a fitness landing page is contact information. Easy access to contact details, a “Call Now” button or a contact form encourages visitors to get in touch, ask questions, or express interest. This also includes social media links, offering multiple channels for engagement.

#8 FAQ section

The eighth key element of a fitness landing page is a FAQ section dedicated to answering common questions. It can help alleviate doubts or concerns, pushing the visitor closer to making a decision.

#9 Strong branding

The ninth key element of a fitness landing page is strong branding – consistent use of your brand’s colors, fonts, and tone of voice throughout the page reinforces your identity and contributes to a cohesive user experience.

These elements, when effectively combined and executed, create a fitness landing page that not only attracts attention but also inspires action, helping to convert visitors into active participants in your fitness community.

What Is the Best Fitness Landing Page Builder?

The best fitness landing page builder is Landingi, a versatile platform engineered to streamline the process of designing and refining landing pages. Known for its user-friendly interface and comprehensive digital marketing toolkit, Landingi is perfectly suited for fitness professionals, gyms, and wellness centers of any size that aim to promote their services and attract new clients effectively.

Boasting an extensive collection of templates specifically tailored for the fitness industry, Landingi allows even those with no prior design experience to create visually appealing and engaging landing pages. An intuitive editor further enhances this accessibility, making it simple for anyone to customize pages that resonate with their target audience. However, Landingi’s capabilities extend far beyond the initial creation.

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Key to Landingi’s effectiveness is its suite of advanced features designed to elevate a basic fitness landing page into a powerful digital marketing asset. A/B testing empowers users to explore different variations of their page, identifying which configurations yield the highest engagement and conversion rates. The EventTracker functionality offers detailed insights into visitor interactions, laying the groundwork for informed, data-driven optimizations.

Further distinguishing Landingi is its inclusion of AI Assistance, which provides actionable recommendations for text and SEO enhancements, ensuring that your landing page ranks well in search engine results and aligns with user search intent. Customizable forms facilitate efficient lead capture while pop-ups and widgets engage visitors, encouraging them to take action. Over 170 available integrations allow users to ideally use landing pages as powerful tools in digital marketing strategies.

Affordable, intuitive, and packed with features that support dynamic digital marketing strategies, Landingi is the definitive fitness landing page builder. It offers a holistic solution for developing, managing, and optimizing your landing page to achieve maximum impact and efficiency, making it an indispensable tool for fitness marketers and businesses looking to strengthen their online presence and attract more clients.

Build fitness landing pages with Landingi

An effective fitness landing page serves as a pivotal engagement tool designed to motivate, inspire, and convert visitors into active members or clients. Just as exercise regimes require careful planning and execution to achieve desired outcomes, your fitness landing page must perfectly balance compelling content with actionable insights, creating a powerful platform that drives conversions.

Crafting a page that is both visually appealing and rich in valuable information is merely the beginning. Its continuous optimization is the key to achieving the best conversion results and building a strong fitness brand. Equipped with best practices from leading fitness landing page examples and leveraging the right digital tools, you can develop a high-performing fitness landing page.

Try Landingi now – create your fitness landing page and watch it become a catalyst for growth, inviting your audience to join the journey toward better health and well-being.

author picture

Martyna Targosz

Content Writer

Martyna Targosz is a marketing content expert with over 3 years of experience in digital marketing. She specializes in landing page creation and conversion optimization. She is currently being mentored by Błażej Abel, CEO of Landingi, a leading company in landing page technology.
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