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Home Beauty Landing Page: Definition, How to Create & 6 Examples

Beauty Landing Page: Definition, How to Create & 6 Examples


Looking for inspiration on beauty landing page designs that truly captivate and convert? Discover a collection of standout pages that masterfully guide visitors from casual browsing to committed action. This guide provides a straightforward examination of practical examples, highlighting the key features that contribute to their success, sharing best practices, and offering tips on creating a beauty landing page that effectively turns interest into engagement.

Explore our handpicked beauty landing page examples, understand what sets these pages apart in the world of beauty and wellness, and obtain practical advice on how to design or enhance your own landing page for maximum impact.

Whether you’re looking to launch a new product or elevate your brand’s online presence, this exploration will give you the knowledge to do so with elegance and efficiency. For a good start, meet the 5 tips on how to create an effective beauty landing page:

  • Know your target audience
  • Focus on a single purpose
  • Use high-quality visuals
  • Implement social proof
  • Remember about mobile responsiveness

Read the article to check out the best landing page examples for the beauty industry and gather key takeaways on what makes these pages unique, attractive, and, most importantly, effective.

  1. Clean Lines Barbershop
  2. By Humankind
  3. The Milk Moon
  4. California Skin Care & Day Spa
  5. Naglar Stockholm
  6. Verso

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What Is a Beauty Landing Page?

A beauty landing page is a dedicated web page designed to promote beauty products, services, or initiatives. It’s tailored to capture the attention of potential customers, primarily through its visual appeal and targeted messaging. This type of landing page focuses on showcasing specific beauty products or services, emphasizing their benefits and features to entice visitors to take a desired action, such as making a purchase, signing up for a newsletter, or booking a consultation.

A beauty landing page should connect with the audience on an aesthetic level and provide compelling content that convinces visitors of the value of the beauty offerings

It often includes high-quality images or videos, customer testimonials, special offers, and clear CTA buttons that guide users toward converting. Beauty landing pages are crucial in the digital marketing strategies of beauty brands, as they provide a direct and engaging pathway for converting interest into sales or leads, ultimately enhancing the brand’s online presence and revenue.

It can be a great digital marketing tool for your business, from generating leads to driving sales – find out how to use this potential. All you need to know is showcased below on the best real-life beauty landing page examples, so buckle up and head out for the best tips.

How Do I Create a Beauty Landing Page?

To create a landing page for a beauty business that captivates and converts, follow the 9-step guide that blends aesthetic appeal, strategic content, and user-friendly design:

1. Identify your target audience

Firstly, you have to understand who your beauty products or services are for. Consider their preferences, needs, and behaviors to tailor your landing page content and design accordingly.

2. Define your value proposition

Secondly, you need to showcase an irresistible value proposition. Clearly articulate what makes your beauty offering unique. Highlight the benefits and features that address your audience’s needs and desires, and ensure this value proposition is prominent on the landing page.

3. Craft compelling content

Thirdly, you should think about messaging. Write concise, engaging copy that speaks directly to your audience. Include headings, subheadings, and bullet points for easy reading. Emphasize how your product or service solves a problem or enhances beauty routines.

Content supported by images is 80% more likely to be read, according to Growth Marketing Pro statistics – don’t forget to implement visually appealing pictures consistent with the copy.

4. Choose a visually appealing design

Fourthly, you have to create a perfect layout. Beauty is a visually-driven industry, so your landing page must reflect this. Use high-quality images, videos, and an attractive color scheme that aligns with your brand and the product’s aesthetic.

5. Incorporate social proof

Fifthly, you have to showcase credibility. Add testimonials, reviews, and before-and-after photos to build trust among page visitors. Social proof can significantly influence purchasing decisions in the beauty industry.

Statistics don’t lie: nine out of ten consumers trust the reviews and testimonials found on landing pages, and adding trust elements can increase conversions by up to 5%, according to information from WPBeginner.

6. Implement a strong CTA

Sixthly, you have to direct visitors’ focus on action. Your CTA should stand out and encourage visitors to take the next step, whether purchasing, booking a consultation, or signing up for a newsletter. Make sure it’s visible and compelling.

7. Ensure mobile responsiveness

Seventhly, you must optimize your page for various devices. With a significant portion of online browsing done on mobile devices, your landing page must look great and function well across all devices.

Every second of delay in page-load time results in a 4.42% decrease in conversion rates, according to Growth Marketing Pro. Optimize page load speed to avoid conversion drops, especially on mobile devices.

8. Optimize for search engines

Eighthly, you have to remember about SEO. Use relevant keywords in your content and meta tags to improve your landing page’s visibility in search engine results. At this point, AI Assistance can help you optimize your page within minutes.

9. Test and optimize

Lastly, you need to test and optimize your beauty landing page regularly. Use the A/B testing tool to experiment with different landing page elements, such as headlines, CTAs, and forms. Analyze performance with a user behavior tracking tool and continually adjust the page to improve conversion rates.

By following these steps, you can create a perfect beauty landing page that looks appealing and effectively converts visitors into customers or leads.

6 Best Examples of Beauty Landing Pages

Knowing the fundamentals, it’s time to explore 6 of the industry’s most captivating beauty landing page examples. This exploration offers an in-depth look at outstanding designs, showcasing their successes and identifying areas for improvement. By dissecting these standout examples, you’ll uncover valuable insights on crafting or refining your own landing page for maximum impact and charm.

1. Clean Lines Barbershop

The Clean Lines Barbershop landing page effectively showcases its barbershop services with a focus on user-friendly appointment scheduling, detailed service descriptions, and compelling client testimonials. The landing page uses a clean design with straightforward navigation, encouraging visitors to book their appointments with minimal effort.

Beauty landing page example: Clean Lines Barbershop

The CTA button is outstanding, with well-matched messaging. Its position in the hero section directs visitors to take action. The page also includes elements that simplify actions their client would take to book appointments: map and calendar plugins. There was no way to miss the social media buttons, which were placed in the page’s footer.

Key takeaways to learn from this example:

  • Clear layout,
  • High-quality pictures,
  • Short descriptions,
  • Outstanding CTA,
  • Client testimonials,
  • Map and calendar plugin,
  • Social media buttons.

Improvement areas:

  • “Call Now” button – adding a button that simplifies contacting a company and allows visitors to call immediately to schedule an appointment will improve the user experience, especially for mobile device users.
Beauty landing page template for hair salon

Pick the template and customize it easily with Landingi – its user-friendly page builder allows you to create high-converting beauty landing pages in minutes.

2. By Humankind

The “By Humankind” beauty product landing page showcases its commitment to reducing single-use plastic waste through a line of personal care products. It emphasizes sustainable practices with refillable containers and natural ingredients, aiming for a positive environmental impact. The landing page is user-friendly, providing easy navigation and highlighting their product range. This approach aligns with the growing consumer demand for eco-friendly options.

Beauty landing page example: By Humankind

Its clear layout and minimal design with consistent colors and fonts make the page a perfect background for product visuals. The page directs users to focus on product details and customization possibilities, leading to a purchasing CTA that stands out with its color and straightforward messaging. All of these characteristics make the page not only beautiful but also highly useful, especially for mobile users.

Key takeaways to learn from this example:

  • Simple, intuitive layout,
  • Outstanding CTA buttons,
  • High-quality product visuals,
  • Informative descriptions,
  • Product customization options,
  • Clear pricing.

Improvement areas:

  • Social proof – adding reviews or testimonials would boost user engagement and build the brand’s credibility, leading to higher conversions.
Landing page template to promote cosmetics

Choose the beauty template from the Landingi gallery to promote your cosmetics – a strategic white space and high-quality visuals bring awesome results!

3. The Milk Moon

The Milk Moon beauty product landing page combines a calm aesthetic with a focus on the wellness benefits of its herbal tonics, designed to support women’s health. It features a clean, inviting layout with eye-catching, high-quality images that reflect its commitment to natural ingredients and sustainable practices.

Landing page example for cosmetics: The Milk Moon

Key elements include compelling CTAs inviting visitors to explore their product range, informative sections on the philosophy behind their products, and clear navigation options. The overall design and content are crafted to educate visitors about the brand’s unique approach to holistic health and wellness.

Key takeaways to learn from this example:

  • Intuitive layout,
  • Bold headline,
  • Engaging visuals,
  • Informative descriptions,
  • Well-designed CTA button.

Improvement areas:

  • Customer reviews – adding customer reviews on the main landing page from single product pages would foster building the brand’s credibility and boost user engagement from the first moment of contact with the brand.

Pick the sale template and use Landingi to build your beauty landing page – add high-quality images, implement catchy headlines, and customize CTA buttons to achieve the best results!

4. California Skin Care & Day Spa

The California Skin Care & Day Spa’s appointments page is designed to welcome visitors warmly and provide them with a variety of services and packages that can be booked online. The page emphasizes customer convenience by highlighting the ease of online booking for over 80 individual services and packages.

Wellness page example: California Skin Care & Day Spa

The main CTA button serves as a “Call Now” button, simplifying contact with the company, especially for mobile users. This landing page provides a gateway to the brand’s social media profiles, offering a cohesive look at its online presence. A strong trust-building element is the reviews section with customer testimonials.

Key takeaways to learn from this example:

  • Intuitive layout,
  • Attractive visuals and concise descriptions,
  • Clear pricing,
  • Outstanding CTA buttons and a “Call Now” button,
  • Social media buttons,
  • Map plugin,
  • Partner brand badges.

Improvement areas:

  • Video – a short video or a background animation showcasing the rituals and services would enhance user engagement, ultimately leading to higher conversion rates.
Spa page template

Start crafting your own beauty landing page by choosing the Spa Package template from Landingi – its design ensures the best page performance.

5. Naglar Stockholm

The Naglar Stockholm page is a clean and visually appealing beauty landing page designed for a nail salon. It features a straightforward layout, vibrant pictures showcasing nail treatments, and clear CTAs like “Book Time,” making it easy for visitors to schedule appointments. The headlines effectively communicate the salon’s services and special offers, drawing attention to their expertise in nail care. This landing page combines functionality with aesthetic appeal to enhance the user experience.


The page also includes high-quality pictures, clear pricing, and elements that simplify customers’ actions to book appointments and find the beauty salon, like a map plugin. They also implemented social media buttons, leading to salon channels where customers can find more attractive pictures, videos, and user testimonials or discussions.

Key takeaways to learn from this example:

  • Bold headline and outstanding CTA button,
  • Short descriptions,
  • Social media buttons,
  • Map plugin,
  • Contact section.

Improvement areas:

  • Mobile responsiveness – the page could feature a better layout to ensure a seamless experience also for mobile users,
  • “Call Now” button – adding a “Call Now” button would improve conversion rates, especially on mobile devices, facilitating user paths to book appointments.

Create an irresistible offer for your target audience – choose the Discount template that allows you to clearly communicate the value and implement an outstanding CTA with straightforward messaging to boost conversions.

6. Verso

The Verso Skincare Daily SPF 50 page emphasizes its broad-spectrum protection and moisturizing benefits through a clear and concise layout. It features direct CTAs for shopping the product, detailed explanations of the benefits and unique ingredients, and high-quality imagery that supports the text.

Skincare landing page example: Verso

The page is designed to educate visitors about the importance of daily SPF use while promoting a specific product. This combination of informative content and user-friendly layout enhances user experience and engagement. The page also features a video that enhances user engagement, leading to higher conversions.

Key takeaways to learn from this example:

  • Clear, user-friendly layout,
  • Catchy headlines and concise but informative descriptions,
  • Attractive images,
  • Video,
  • Well-designed CTA with straightforward messaging.

Improvement areas:

  • Social proof – adding user reviews and testimonials would build brand credibility and boost user engagement, leading to higher conversions.
Landing page template for a cosmetics brand

Create the best beauty landing page for a cosmetics brand with Landingi – pick the Perfumes pattern and customize it easily within a user-friendly, drag-and-drop editor.

3 Beauty Landing Page Best Practices

The 3 best practices pivotal for crafting a compelling beauty landing page include showcasing product efficacy, fostering trust through transparency, and creating a personalized user experience. These foundational principles guarantee that visitors recognize the brand’s value proposition and are inspired to interact and convert. This creates a robust link between the brand and its audience, fostering meaningful engagement.

#1 Use pop-ups

Firstly, using pop-ups with signup forms and special offers on beauty landing pages can significantly increase conversion rates. This strategy effectively turns casual browsers into potential loyal customers, leveraging impulse and providing instant value, which can be a key factor in driving sales and building a customer base. They capture visitors’ attention at the right moment, encouraging immediate engagement.

Take a look at the example below:


Thanks to well-designed pop-ups, you can quickly grow your email lists by offering visitors value through discounts or exclusive content in exchange for contact information. It enables personalized follow-up marketing efforts and brings great results in converting visitors into leads and loyal customers.

#2 Add customer testimonials and reviews

Secondly, adding user testimonials and reviews to beauty landing pages builds trust and credibility, impacting your brand’s strength. They provide social proof, showing potential customers that others have successfully used the products and experienced positive results. This validation from real users can significantly influence decision-making, as it offers reassurance and reduces perceived risk. Ultimately, testimonials and reviews enhance the brand’s reputation and can lead to higher conversion rates.

Take a look at the example below:


It is a good practice to implement ratings from popular platforms where your company appears, especially if you offer beauty services, cosmetics subscriptions, etc. Building trust among new visitors is one of the most influential factors in creating an overall brand image.

#3 Add a “Call Now” button

Thirdly, adding a “Call Now” button, especially on the beauty service landing pages, enhances user experience and simplifies the customer’s booking process. Implementing a button instead of a phone number information is a little step for you, making a huge difference for your potential customers, especially from mobile traffic.

Take a look at the example below:


The button should be placed strategically on your landing page, like the top bar, top corner, and contact section. Another good practice is implementing a map plugin that allows customers to find your beauty business location. These little changes not only improve user experience but also boost overall conversion.

How Can I Optimize My Beauty Landing Page for Higher Conversion Rates?

To optimize your beauty landing page for higher conversion rates, focus on key strategies that enhance user experience, clarity of your value proposition, and the ease with which users can take the desired action. Learn the following 5 optimization tips to achieve the best results:

1. Leverage high-quality visuals

The first optimization tip is to use high-resolution images and videos that accurately represent your products, as beauty products thrive on aesthetics. This grabs attention and helps visitors envision themselves using your products. Consider before-and-after images – especially for beauty service landing pages, product usage videos, and user-generated content to add authenticity and trust.

2. Craft compelling copy

The second optimization tip is to clearly articulate the benefits of your products or services, not just the features. Use persuasive language that speaks directly to your target audience’s desires, needs, and potential pain points. Highlight what sets your beauty products apart from competitors and how they can solve specific problems or enhance the user’s beauty routine. Indicate what makes your beauty services special and what benefits potential customers can gain by choosing your beauty salon – attract visitors with concise but informative descriptions.

While creating copy, think about your target audience – answering potential customers’ fears and objections can boost conversions by 80%, according to Marcus Sheridan’s report.

3. Simplify the user journey

The third optimization tip is to ensure that your landing page design is clean, with an intuitive layout that guides the visitor toward the call-to-action button without distractions. The path to conversion – whether it’s making a purchase, signing up for a newsletter, or downloading a guide – should be straightforward. Minimize the steps required to complete an action and keep forms as concise as possible.

4. Utilize social proof and testimonials

The fourth optimization tip is to implement social proof, such as customer testimonials, reviews, and influencer endorsements. Those elements can significantly impact conversion rates by building trust and credibility. Display positive feedback prominently on your landing page to reassure potential customers of the quality and effectiveness of your beauty products or services.

5. Optimize for mobile

The fifth optimization tip is to ensure that the page loads quickly, is easy to navigate on a small screen, and that all elements (text, images, CTA buttons) are mobile-friendly. This provides a seamless experience for users, regardless of the device they’re using, which can lead to higher conversion rates. With a significant portion of internet browsing done on mobile devices, your beauty landing page must be optimized for mobile users.

Implementing these strategies can enhance the effectiveness of your beauty landing page, leading to increased engagement, better user experience, and, ultimately, higher conversion rates.

What Are the Key Elements of an Effective Beauty Landing Page?

An effective beauty landing page combines the following 7 key elements to capture visitors’ attention, convey the value of the products, and encourage conversions:

1. High-quality images and videos

The first key element of an effective beauty landing page is imagery. Since beauty products or services are visually driven, your landing page should feature clear, high-resolution pictures and videos that showcase your products or services in the best light. These visuals should reflect quality and appeal, helping engage visitors immediately upon arrival.

2. Compelling and clear copy

The second key element of an effective beauty landing page is copy. The text on your landing page should clearly communicate the benefits and unique selling points of your beauty products or services. A persuasive and relatable language that speaks to your target audience’s desires and needs highlighting how your offer can solve their specific beauty concerns, is a must.

3. Strong CTA

The third key element of an effective beauty landing page is CTA. Buttons should be bold, eye-catching, and placed strategically across the page to guide visitors toward taking action. The CTA should use actionable language that creates a sense of urgency or exclusivity, whether it refers to purchasing products, booking appointments, or signing for newsletter subscriptions.

4. Social proof

The fourth key element of an effective beauty landing page is social proof. Incorporating customer testimonials, reviews, and before-and-after photos builds trust and credibility. Social proof helps to reassure potential customers about the effectiveness and quality of your beauty products or services.

5. User-friendly, simple layout

The fifth key element of an effective beauty landing page is layout. Your beauty landing page design should be clean and uncluttered, with intuitive navigation that guides visitors through the information smoothly. A well-organized layout helps prevent overwhelm and keeps the focus on the conversion goal.

6. Mobile responsiveness

The sixth key element of an effective beauty landing page is mobile responsiveness. With the increasing use of smartphones for online shopping and booking appointments, your beauty landing page must be fully optimized for mobile devices. This involves fast loading times, responsive design, and touch-friendly navigation and CTA buttons.

7. Special offers or incentives

The seventh key element of an effective beauty landing page is a valuable offer. Highlight any special offers, discounts, or free samples you provide first-time customers. These incentives can be a powerful motivator for visitors to purchase, sign up, or book a visit.

Integrating these key elements into your beauty landing page can significantly enhance its effectiveness, engaging visitors and encouraging them to take action.

What Is the Best Beauty Landing Page Builder?

The best beauty landing page builder is the one that allows you to create high-performing pages and simplifies the optimization processLandingi, a multifunctional platform widely known for its user-friendly builder and great optimization toolkit, is an optimal choice for both advanced and inexperienced users.

Landingi provides a great digital marketing toolkit simplifying landing page building and optimization processes. You can start creating a landing page for your beauty business by choosing one from over 400 templates designed by professionals to maximize conversions. The customization process goes effortlessly thanks to a user-friendly builder involving all necessary options. Using side features to add a perfectly designed form or popups, you can craft a highly performing page, even without advanced knowledge.

Thanks to built-in optimization features, like the A/B testing tool, you can easily experiment with various page elements, like CTA buttons, headlines, or forms, to find the most effective design. Content creation and SEO optimization are effortless with AI Assistance – Landingi can create the most effective content that engages visitors and is SEO compliant. With the EventTracker tool, you can track user behavior and measure a page’s efficiency, gathering all data in one visual dashboard.

The Landingi platform stands out as a top-tier digital marketing solution designed to streamline the process of creating landing pages. Its page builder significantly benefits those searching for a user-friendly, well-equipped, yet cost-effective option. Engineered for users ranging from beginners to experts, this platform is undeniably the premier choice for crafting impactful landing pages.

Create Landing Pages for Beauty Products with Landingi

In the dynamic world of beauty marketing, an effective landing page is a crucial link between beauty brands and their target audience. You can create spaces that mirror your brand’s aesthetic, boost engagement, and drive conversions by mastering the art of landing page optimization – from engaging design and compelling content to strategic SEO practices.

Equipped with the right tools and insights to enhance your page, transforming a basic webpage into a high-converting beauty landing page becomes an achievable opportunity to expand your influence and significantly impact the beauty industry. Embrace your creativity and try Landingi to design your own beauty landing page!

author picture

Martyna Targosz

Content Writer

Martyna Targosz is a marketing content expert with over 3 years of experience in digital marketing. She specializes in landing page creation and conversion optimization. She is currently being mentored by Błażej Abel, CEO of Landingi, a leading company in landing page technology.
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