TikTok isn’t just where Gen Z dances anymore; it’s where brands make serious moves. With over 1.04 billion monthly active users worldwide in 2025, according to Backlinko, TikTok has become a powerhouse for creative marketing. The best TikTok ads today entertain, trend, and go viral in hours. That’s why top brands are pouring their budgets into TikTok marketing campaigns that feel native, not pushy.
Key Takeaways
– Real TikTok ad examples from brands that crushed engagement and creativity
– What makes the best TikTok ads scroll-stopping
– Simple ingredients behind a winning TikTok marketing campaign
Let’s jump in and see what’s working, and how you can use these ideas to create a TikTok ad people actually want to watch.
3 In-Feed Ads TikTok Ad Examples
In-Feed Ads appear right in the For You feed, blending in with organic content while driving clicks, likes, and shares. They’re short, snappy, and budget-friendly – perfect for brands looking to engage fast without breaking the bank.
1. Peter Thomas Roth In-Feed Ad That Looks and Feels Native
This in-feed ad promotes the brand’s peptide eye cream with a goal of conversion—driving clicks to a product page. It looks like a regular GRWM video: filmed in natural light, casual tone, and super TikTok-native.
Why it works:
– Native look: Feels like user-generated content, not an ad
– Quick value: Short, to-the-point copy (“it can help delay”)
– Clear CTA: Clickable link leads directly to product
– Product in action: Viewers see how it’s applied in real time
A great example of how to sell without being salesy – and still drive traffic.
2. Stradivarius In-Feed Ad That Drove Engagement and Followers Fast
Stradivarius used In-Feed Ads as part of a bigger launch campaign for its Stradishoppers TV channel – an interactive format offering TikTok users their own personal shopper experience. The goal here was clear: engagement and follower growth.
Why it works:
– Creator-led: Featured three popular influencers with strong audience trust
– TikTok-native: Fast cuts, outfit changes, and catchy music matched the platform’s vibe
– Dual format strategy: Combined TopView for reach + In-Feed Ads for interaction
– Real results: 12,000+ new followers in just 48 hours
With a 16.21% engagement rate and average watch time of 14 seconds, this ad proves that mixing entertainment with a clear brand hook is a winning combo.
3. Trojan In-Feed Ad That Turned Complaints Into a Hook
Trojan’s in-feed ad nailed it with social proof and smart storytelling in just 15 seconds. The goal: engagement and brand trust, delivered in a way that felt relatable and quick.
Why it works:
– Social proof: Opens with real user comments, pulling viewers in
– Audience-first: Acknowledges common complaints directly
– Problem → solution: Ends with a clear fix, positioned as the answer
– Short + sharp: 15-second format keeps attention and message tight
With over 1.8 million likes and 125K shares, this ad shows how being real and responsive wins attention – and hearts –on TikTok.
Conversion optimization tools built into Landingi help you maximize every dollar you spend on TikTok ads.
3 TopView TikTok Ad Examples
TopView Ads are TikTok’s most attention-grabbing format. They play automatically the moment someone opens the app, taking over the top of the For You feed. With up to 60 seconds of full-screen video, this is prime real estate for brands that want maximum reach, fast.
Below are a few TopView examples that show how brands are using this format to make an unforgettable first impression.
4. V Energy TopView Ad That Fueled Massive Reach in a Day
V Energy used TopView to kick off a New Year’s campaign with big energy, literally. The ad promoted TikTok’s first-ever NYE live show, turning creator-made trick shots into a fast-paced, full-screen ad. The goal: awareness and follower growth.
Why it works:
– Instant impact: Played the moment users opened the app – hard to miss
– Creator-powered: Featured UGC-style content that felt fun and authentic
– Event-driven: Tied to a major TikTok live event for extra relevance
– Clear results: 5,000 new followers after just one day live
This is how you take one bold idea, remix it with creators, and launch it on the biggest stage TikTok offers.
5. Balenciaga TikTok TopView Ad That Turned Awareness Into Shopping Traffic
Balenciaga used a TopView ad to promote its shopping campaign in the UK and France, targeting brand awareness among new TikTok users. The full-screen video paired striking visuals with sound and included a direct landing page link to the online store.
Why it works: Instant visibility on app open, luxury visuals optimized for mobile, and a clear conversion path. The campaign delivered 25M+ views and 4.5M+ visits to the shopping page.
6. CELINE TikTok TopView Ad That Made a Runway Show Feel Like a Live Event
CELINE promoted its seasonal collection by streaming a runway show from Monaco using multiple TopView creatives. Models, architecture, and a trending soundtrack were combined with a “Watch now” CTA, driving users to the brand’s TikTok profile.
Why it works: Event-driven storytelling, strong visual identity, music native to TikTok, and a simple CTA. The campaign generated 52M+ impressions, 22.9M 2-second views, and a 17.74% CTR lift.
Use high‑impact templates to match your TikTok energy and get landing pages live before your next trending sound drops.
3 Brand Takeover TikTok Ad Inspirations
Brand Takeover ads appear the moment users open TikTok, taking over the For You page with a full-screen image or short video lasting up to 5 seconds. With no captions and only one takeover shown per user per day, this format delivers instant awareness and maximum visibility, making it one of TikTok’s most impactful – and premium –ad types.
7. Pepsi Brand Takeover Ad That Launched New Flavors at Scale
Pepsi used a Brand Takeover ad in Australia to introduce its new flavor lineup, featuring high-quality, brand-forward visuals displayed full-screen for five seconds.
Why it works: Immediate visibility on app open, strong visual branding, and a simple tap-through path delivered standout results –24% CTR in one day, 2.4M users reached, and 10M impressions overall.
8. Too Faced Brand Takeover Ad That Turned Attention Into Clicks
Too Faced used a Brand Takeover ad to promote its Lip Injection Extreme lip gloss to Gen Z beauty lovers in the UK, delivering a five-second full-screen video the moment users opened TikTok.
Why it works: Bold, colorful visuals, strong product focus, and a clear CTA drove fast results – 7.6M impressions, 1.3M clicks, and an 18.38% CTR in just one day.
9. Guess Brand Takeover Ad That Turned a Hashtag Into a Viral Movement
Guess used a Brand Takeover on day one to launch its #InMyDenim Hashtag Challenge, promoting its Fall Denim Collection to Gen Z and millennials.
Why it works: Instant awareness from the takeover, a simple creator-led challenge, and strong music + product fit drove virality—resulting in a 14.3% engagement rate and 16.5% CTR on Brand Takeover ads.
3 Spark Ads TikTok ad Examples
Spark Ads are a native TikTok ad format that lets brands boost existing organic posts – either from their own account or from creators (with permission). All likes, comments, shares, and follows stay attached to the original post, which helps build authentic engagement, brand trust, and long-term visibility beyond the campaign itself.
Because Spark Ads look and behave like regular TikToks, they’re especially effective for leveraging creator content, social proof, and performance-driven objective, from reach and video views to conversions and sales.
10. Amika Spark Ad That Turned a Tutorial Into Edutainment
Amika boosted a creator’s step-by-step haircare tutorial showcasing its shampoo, conditioner, and hydration treatment as a Spark Ad.
Why it works: A strong life-hack hook, clear product application, visible packaging and ingredients, and a routine-based narrative made the ad feel educational, native, and highly shoppable.
11. Isle of Paradise Spark Ad That Scaled Organic Buzz Into Revenue
Isle of Paradise used Spark Ads to amplify creator-made videos and real customer testimonials for its Glow Drops launch.
Why it works: Authentic creator styles, social proof, and native storytelling turned organic content into performance—driving 45M views, 500% ROI, and a 68% lift in weekly revenue.
12. Chipotle Spark Ad That Turned a Trend Into Sales
Chipotle amplified its viral #GuacDance challenge using Spark Ads, encouraging users to share dance videos for free guacamole.
Why it works: Trend-led content, creator participation, and organic amplification drove massive exposure –250K+ user videos, millions of views, and a direct lift in guacamole sales.
Programmatic landing pages adapt to audience signals so each TikTok ad sends people to the most relevant offer.
Great TikTok Ads Get the Clicks – Use Landingi Landing Pages to Turn Those Clicks into Customers
The best TikTok ad examples all prove the same point: great TikTok ads win by feeling native. Whether it’s In-Feed Ads, TopView Ads, Brand Takeovers, or Spark Ads, top TikTok ads combine short-form video, authentic content from TikTok creators, trending sounds, and a clear understanding of the target audience. The best TikTok advertising campaigns focus on ad formats that match user behavior, encourage participation, boost ad recall, and drive higher engagement across a highly engaged audience on one of the fastest-growing social media platforms.
But even the best TikTok ads don’t convert on their own. A strong TikTok marketing campaign needs a landing page that matches the ad feel, visual elements, and intent, whether the goal is brand recognition, purchase intent, or video shopping ads from TikTok Shop.
Tools like Landingi help turn TikTok ad spend into real results by creating fast, conversion-focused landing pages that seamlessly continue the TikTok experience and turn clicks into customers. Try out today!
