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Home Healthcare Landing Page: Best Practices & Examples

Healthcare Landing Page: Best Practices & Examples

Healthcare landing pages serve as a crucial tool for engaging new customers in the medical field. Check out different examples and learn the steps to create landing pages that win over your audience.

Do you know anyone who hasn’t searched the Internet for a solution to a health issue or medical problem ever? It’s a rhetorical question, of course. Online searching has become the first aid of our times. More than 60% of Internet users treat googling as an instant help. That is why those who are involved in the healthcare business, cannot simply ignore the fact that digital presence is a powerful player and its weapon can be a high-converting landing page.

Why do Healthcare Businesses Need Landing Pages?

Using landing pages is beneficial both for you and for your potential patients. It’s a win-win, if you will.

Nowadays, people are more aware of their medical needs, and most of them have learned enough about search engines to know how to look for whatever interests them. As a result, they don’t need to be redirected to a general page with tons of services – they are looking for something specific.

Creating a landing page dedicated to a particular service allows you to drive traffic more efficiently. If you use landing pages in paid campaigns, having a different page for each campaign helps you monitor their effectiveness better.

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Best Practices for Healthcare Landing Pages

Like anything else, an effective landing page should include certain things if you want it to work well and, most importantly, convert. Let’s explore best practices for landing pages that help you engage potential customers and lead to conversions.

1. Responsive Design

As we all are a mobile society now, we should think “mobile-first” when it comes to supplying information about our business and professional services. Nowadays, a mobile-friendly website is a must-have to keep your business alive. If you stick to Responsive Web Design (RWD) – an approach of creating websites with an ability to adapt to any screen, device, or browser – you will meet the mobile society’s expectations. Responsive design is especially crucial in health care and medical business – your clients and patients must feel comfortable when navigating websites.

2. Avoid Unnecessary Content

Follow the trends of minimalism and tidy healthcare landing page design. Highlight the most relevant elements. If something doesn’t lead to the point of your healthcare landing page, it means it is probably unnecessary. All content must be user-focused and tell a story about what your business is up to.

3. Include a Clear Call to Action

Your healthcare landing page should include a clear and visible CTA – a short sentence or a catchy word on a button that ends the deal. CTA copy’s role is to convince visitors to act – it must be visible and easy to spot on your landing page. Your visitors shouldn’t look for information for too long.

Proper CTA design will be a solution to attract users’ attention and let them act faster. In addition to the copy, the background color of the button can make the users focus faster on CTA. The fewer difficulties, the less disappointed visitors. Simplicity, proper design, and directness of CTA will bring focus on what’s significant and will reduce unnecessary distractions.

4. Point the User in One Direction

The first aid rule number one is directness. The same rule applies to the ultimate goal of landing pages – to deliver information promptly and precisely. Don’t let your landing page user get confused. Visitors should easily find the information they’re looking for and should be directly led to the point of their interest.

Whether it is setting an appointment in a medical facility, purchasing medical products or signing up for a medical event, users should easily find the information and take simple steps to reach the end and be satisfied with your landing page service. Focus on facilitating your landing page so visitors may take instant actions according to their interests. If you run a medical facility, focus on making the contact form easy and simple to fill.

Do not overload forms with too many fields – instead, try building funnels in order to lead the visitors smoothly and directly where they need to get. Don’t let them get lost or be misguided.

5. Add Contact Information

While the promotion of your healthcare business takes place online, the actual services usually take place in a physical location. Whether you are a dentist, a GP, an oncologist, or any other type of medical professional, you have an address and means to contact your business. Your landing page should contain all this information so that the visitors know exactly where to find you and how to reach you.

In fact, the latter can be made even easier. Depending on the goal of your landing page, you can add a contact form or a section with a calendar. The visitors will leave their information for you to contact them or they will set up an appointment on the page straight away. The easier the process is for a potential patient, the better.

6. Use Landing Page Templates

Private hospitals, medical clinics, and dental businesses are extremely busy healthcare-related institutions, thus they need quick marketing processes. Lucky them, because there are plenty of landing page templates in Landingi that are easy to customize. They are also created by professional designers, so you can be confident about their quality.

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6 Examples of Effective Healthcare Landing Pages

To help you implement these tips, we present examples of healthcare landing pages doing a good job according to landing page design, user experience, and the actual contents.

1. Fedorov Restore Vision Clinic

What looks great?

The headline copy clearly says what Fedorov Restore Vision Clinic does, and precisely explains its mission and medical approach. Although landing page design is modest, it definitely refers to clinic’s aim and service.

What could be improved?

Two CTA’ s in the header section is too much. Too many options of actions may distract users and would probably lead to the conversion rate decrease. Instead of using double CTA buttons try to draw users’ attention with a pop-up.

Also, the contact forms seem to be a little bit overloaded and too long. The best way would be to build a simple funnel. Don’t let the visitors get confused while filling all those fields at once.

2. Double Check

What looks great?

This landing page design is pure, subtle and highly eye-catching. Relevant images and consistent layout make a great first impression. The phone number is a click-to-call. You may set an appointment immediately by connecting via FaceTime or another defined communicator. But – as expected – there is a thorn in this rose…

What could be improved?

CTA button is not as powerful as it should be here. It doesn’t redirect to a pricing plan, timetable, contact form, or anything like it. Also, a too heavy and overloaded copy may not convince users to read it from cover to cover. The things that are missed here are bullets or simple icons to present the most valuable benefits related to the offer.

3. Visar Vienna 2019

What looks great?

A high-quality image as a cover always looks good. That’s a right move towards drawing visitors’ attention. Simple icons showing the most important aspects of the event are centered and connected with black and white photos – this makes a great impression of layout tidiness.

What could be improved?

The header doesn’t show at all that it is a landing page associated with a medical event. Using the events’ full name in a header section will make it more professional. Although “Register now” is a click button, it doesn’t redirect visitors to the registration form.

In fact, a lot of steps have to be taken to sign up for this conference. Too many, that’s for sure. If you need to lead users through a process of selling or registration, try building funnels. This will work in your favor and should not discourage visitors from filling neverending forms.

4. Harley Medical Group

What looks great?

The usage of a large picture and motion in a header is a unique method to draw visitors’ attention and engage them to take any action on a landing page. Headline copy delivers a clear statement about the most popular aesthetic surgery procedure.

The CTA button is redirecting to a page where users get comprehensive information about the topic they are interested in, and where they can book a consultation. This medical landing page has a clear and subtle design, but a couple of things could be done differently to make it better when it comes to user experience.

What could be improved?

Less copy and a more approachable procedures description may be a cure. The copy seems to be a bit too long for someone who has probably just started searching for information about aesthetic procedures. Adding bullets to highlight the list of features will allow users to skim and quickly learn the information about the procedure they are looking for.

5. Diabdis

What looks great?
The header section is a good example of design and copy relevance with the products and services offered by Diabdis. For those who have searched the solution for their problem, the headline copy gives a direct answer: “Take control over diabetes”. The header also consists of icons showing product benefits – it gives visitors instant and more precise information about the Diabdis services.
What could be improved?
“+” icon is not convincing enough to click. Instead of the “+” symbol, a highlighted CTA button could draw much more attention. A compelling call to action may lead to an increase of the placed orders for services.
5. Projekt Zdrowie

What looks great?

Projekt Zdrowie’s medical landing page makes a great first impression. This nutrition center starts their landing page with a clear and quite memorable copy: “We shape good habits”. It refers to services offered by Projekt Zdrowie.

Simple and straightforward CTA “Make an appointment” navigates directly to the section where a location and timetable information are given – all this to save time for visitors, who make up their minds fast.

What could be improved?

For starters: the listing of features and services could be A/B tested. The most important information gets lost in a variety and multitude of graphic elements, and the green background doesn’t help to bring out the main benefits of using the services of this nutrition center.

Build Healthcare Landing Pages with Landingi

The best landing pages serve people and deliver what visitors are exactly looking for – no matter if you run a medical facility, sell medical equipment, or organize healthcare-related events. Pay attention to the fact that the information and the way it is given must be as simple and instant as possible.

Each step a visitor makes on a landing page should lead to a solution to their problem, provide tips or meet the visitors’ requirements in any other way. While creating a healthcare or medical landing page, be specific, precise, and adjust all needed elements to your audience’s needs.

You’ve gained some theoretical knowledge from this article, and your next step is to make it real and build your own healthcare landing page. Try using the Landingi platform – a very intuitive drag and drop tool to create high converting, well-designed, and outstanding healthcare landing pages. And remember, let your landing page become the first aid for your visitors – not only a placebo.

Now, you can create and publish your first landing page for free!

Karolina Niegłos


Karolina Niegłos jest ekspertem ds. content marketingu z ponad 4-letnim doświadczeniem w marketingu cyfrowym i tworzeniu landing page'y.
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