Create, publish and optimize pages with a drag&drop, pixel perfect and mobile-friendly builder

Speed up the creation process with 400+ customizable templates for landing pages, pop-ups and sections

Track microconversions in your Dashboard and analyze events and clicks with visual map

Integrate your pages with your favorite mar-tech apps and solutions to get the flow of your campaign going

Drive sales and conversions with irresistible product displays and seamless shopping experiences

Use a reliable and secure platform that smoothly handles millions of visits


Master digital marketing with the help from savvy professionals and increase your website’s conversions

Guides for beginners, set-up instructions and creation tips to get started and optimize your pages

A free online course for landing page creators! Learn the secrets of high-converting pages and become an expert

Get the answers you’re looking for – contact us

Schedule a one-on-one meeting with us and learn more about the benefits of our platform

Home How to create an effective landing page – a few simple steps

How to create an effective landing page – a few simple steps

Create effective landing pages based on our super simple list of good practices for increasing conversions.

You’d like to create a landing page but you don’t know what to start with? We’ve prepared a short guide with seven simple steps to create an effective landing page, that will make this task much easier.

1. A catchy and concise headline

Draw your reader’s attention with a well-constructed headline. Remember that it is the first element that the viewer pays attention to, therefore, it is good to create it in a way that will ensure it will be held in memory for a very long time.

2. Clear layout

While creating a landing page, preserve a clear layout of all the elements. Don’t forget that the characteristic trait of a landing page is its simplicity. The rule pertains both to the graphical layout as well as to the texts. Try to construct them in such a way that reading all the information takes no more than a few minutes.

3. Eye-catching graphics

An average internet user visits many pages per day and sees thousands of pictures there. Therefore, catching his or her attention is not an easy task. Make sure that the landing page contains attractive and high-quality pictures. Remember also that they need to be appropriate for the context, so that they can present the offer as well as possible. 

4. A form that’s distinguished on the page

Placing a form on the landing page will enable you to draw some important benefits – that is to gain contact data of potential customers. Before you start creating the page, think carefully about what data you’d like to get. In order to distinguish the form on the page, place it above the screen fold line.

5. A strong call to action

Add a distinctive call to action button to your landing page. You can do so by changing its color and size accordingly. The message on the button should encourage the user to click on it.

6. The logo and lack of menu

Don’t forget to place the logo of your company on the landing page. It will make your page look credible and inspire trust in the visitors.

7. The page after conversion

Forgot about the page after conversion? Don’t worry! Lack of a suitably-prepared page after conversion is a very frequent mistake. It’s probably made because not everyone knows how to utilize the page. The page after conversion can have a number of functions, such as a polite or informative function. You can also use it to encourage the viewers to sign up for the newsletter, among others. One thing is certain: you shouldn’t forget about it!;)

If you enjoyed reading the article and now you’d like to create a landing page all by yourself, create an account for free and give Landingi app a try.

Paulina Kamińska

Content Writer

Paulina Kamińska is a marketing content expert with over 2 years of experience in digital marketing specialized in landing page creation.
See all articles

Related articles